When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
The human skeleton may not be that artistically satisfying by itself, but a good realistic model of one is the basis of much of the most anatomically correct and natural-looking art. This three-part video will teach you how to 3D model a skeleton using Maya, starting with the vertebrae, then the spine, then the ribcage. If you can create this, you are well on your way to 3D modeling all sorts of natural human forms.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
A week into my internship, I experienced pretty serious back pain and slight difficulty breathing. I scheduled a doctor's appointment to make sure nothing was wrong, and I got a surprising diagnosis: bad posture.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
PLASTRUM n pl. -S plastron 62 points (12 points without the bingo)
Halloween will be here in just over a week, which means next week these Scrabble Bingo of the Days will become more horrific. This week, there's just a few relevant Halloween seven-letter words for your Scrabble vocabulary, referencing witchcraft and one of the eeriest horror movies of all time, The Thing (not this year's version).
