Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
The future of augmented reality isn't on your smartphone or face, it's in the everyday items all around us. At least that's the belief of Gordon Meyer, the vice president of marketing at New York-based startup Lampix.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
Upgrading from velcro-only shoes to laced-up sneakers is an important step in life. Days are spent practicing the perfect bow-tying method, and people even argue as adults over tying with the bunny ear method versus the loop-and-wrap trick.
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Today marked the official unveiling of the HTC One M9 at Mobile World Congress in Barcelona. The newest HTC flagship will be released by the middle of March globally, and come in gold, gunmetal, pink, and silver. And if you were wondering, yes all of the leaks were pretty much spot on.
There’s so much you can do with a shoe. Be it the house in a fairy tale or just on the foot of a man, you will want to know how to sketch a good shoe. Keep on practicing and try giving your shoes a little wear-and-tear character.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the company lives on.
Accompanying Snapchat's core features, like editing snaps and applying filters to them, is Bitmojis. These are small avatars that you create in your own likeness and use all throughout Snapchat. Formerly, there were two "styles" that you could pick from to make your Bitmoji: Bitstrips style and Bitmoji style. But Snapchat has a third style now that will redefine the way you use Bitmojis.
While not cuddly to most, bats are shy, skilled flyers that fill an important role in their environments. A new study reveals a deadly disease decimating North American bat populations has stepped up its attack on vulnerable bat populations in the summer months.
The wearables space experienced its "big bang" moment back in 2015 when Apple released its first wearable device, the Apple Watch. Although the device was initially dismissed by some as an unnecessary charm bracelet packed with frivolous tech, in very short order, the public learned just how useful the Apple Watch can be.
Shopping wasn't always this easy. Now, in a matter of minutes, you can order your groceries for the week, send your cracked phone in for repairs, get your holiday shopping done, and have everything delivered to your front door in just a few days — without ever having to leave your home. Online shopping is convenient, comfortable, and a blessing ... right? Well, it can also be a headache.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
This year's I/O was all about bringing Android into the future and onto new devices. On top of announcing the upcoming "L" release of its mobile OS, Google showcased Android Wear, Android Auto, and Android TV.
In this survival video series, learn how to survive hiking in the Appalachian Mountains from hiking expert David Jackel. David will teach you how to survive hiking in the Appalachian Mountains with camping tips and survival techniques such as how to pack for a camping trip in the Appalachians, how to choose footwear for hiking in the mountains, how to find firewood in the Appalachians, how to start a fire, how to find shelter when hiking, how to handle rain in the Appalachian Mountains, how t...
Acetone-based nail polish remover is great for removing nail polish, and it's also great for some DIY uses around the home. From eliminating scratches to fixing the consistency of correction fluid, its uses are varied but all effective. With nail polish remover, you can also clean your computer keyboard, get rid of ink stains, and even remove leeches from your skin. Talk about versatile!
Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch.
A good smartphone can be the perfect workout companion. You have music for motivation, videos for pushing through boring cardio sessions, GPS to keep you on course, and even an array of sensors for gathering data about your workout. But not all phones are created equal when it comes to helping you stay fit.
Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow users to buy content featured in posts without ever leaving the app.
The iOS 12.0 beta earned admiration for its superior performance to last year's controversially buggy iOS 11. That doesn't mean it was free from problems before the stable release went live. During the initial iOS 12.0 beta testing phase, there were plenty of bugs and glitches, many of which affected the apps we use every day. However, none of these issues persist anymore since iOS 12 stable went live.
Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the list of partnered stores that accept Apple Pay has only grown. Here's our always-up-to-date list to keep you in the know.
During its annual autumn keynote address, Apple didn't move heaven and earth. Instead, the company pushed the envelope ever so slightly forward for its marquee consumer devices.
Whenever a new, category-defining Apple product is in the works, we usually get a series of creative concept designs to accompany the rumors swirling around the prospective launch.
We've shown you the best augmented reality headsets, and now it's time to show you the rest. These are the AR headsets you've probably never heard of or even seen. The AR headsets that, in some cases, have a shot at the big time, and may one day reach widespread adoption, and, in other cases, are unwieldily contraptions that look like something out of a weird science fiction movie.
In the case of Apple Watch v. Fitbit, the winner comes down to the judge at hand. Apple currently offers two smartwatches — the Series 5 and the Series 3 — while Fitbit offers three models — the Fitbit Versa 2, Fitbit Ionic, and Fitbit Versa Lite. Whatever your assumptions about these devices are, throw them out the window, as each has something unique to bring to the table.
Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
