After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
Nike Bootcamp brings you this soccer training video. Learn how to Go Long with this pro soccer drill. It’s that laser-guided pass in the dying seconds of a game that can make the difference between ninety deadlocked minutes and three vital points. Watch Klaas Jan Huntelaar’s masterclass in grasscutting distribution and you’ll soon learn one of Nike Bootcamp’s most valuable lessons: master Go Long, and you’ll go far. Brush up on those soccer drills with this soccer training video from Nike Boo...
Those genuine Nike Air Force Ones might look stylish in white, but once they get dirty, they start looking less than fresh. Fear not, there is a way to keep them looking brand new. You will need bottled water, a bleach pen, and a toothbrush. Watch this video housekeeping tutorial and learn how to clean a pair of white Nike Air Force Ones.
CadNYC demonstrates how to open the Nike iPod sensor casing. Replacing the iPod Nike sensor battery is easy and low cost with a few simple steps. First, place the sensor in a vice clamp and saw off the casing using a very thin hacksaw blade. then, open up the sensor compartment to have access to the battery. You can now remove the battery and replace it with another battery which will cost about two dollars. After you replace the Nike iPod sensor battery, use a strong adhesive to glue the cov...
Jason Kidd shows how to do his alley oop pass! This NBA legend shows off his MVP skills for Nike's Signature Moves.
This is how to do the KB24 pull-up jumper. Kobe Bryant shows off the Signature Move from Nike's series. This is a great finishing move by NBA's MVP. Pull-up jumper is a four step process: get to triple threat position, jab step, drive by and pull-up the jumpshot!
Step up your game with Andrés Iniesta in Nike Bootcamp's Drill of the Week. When a game's deadlocked and there's no room for manoeuvre, it's the fastest feet that open up space for a match-clinching moment of magic. Now do what The Man says: shoot. Score. Relax. Nike bootcamp brings you this pro soccer drill training video. Brush up on your soccer skills & learn how to do the Step It Up soccer drill.
Running and scoring. Two things you can never get enough of. It’s a simple formula: grab one ball, two goals and four cones. Add a combination of electric pace and razor sharp finishing. What do you get? Dual Goals: this week’s featured Nike Bootcamp drill. Brush up on your soccer skills. Nike Bootcamp brings you this pro soccer drill training video: learn how to do the Dual Goals drill.
A soccer ball. A 60 metre course. Nets at either end. And an instinctive hunger for goals. That’s all you’ll need for ‘Shoot’ – the latest Nike Bootcamp Drill of the Week. Watch a maestro at work, as Barcelona’s Andrés Iniesta shows how to shake off those tired legs and fire your team to glory in the dying seconds of a crucial match. Nike Bootcamp brings you this pro soccer drill training video. Brush up on your soccer skills with Andrés Iniesta and learn how to do the soccer drill Shoot.
Who would you back in a race between a scooter and a sports car? And which would you rather be driving? Changing speed is at the heart of top-level soccer performance, so every player needs a smooth-changing gearbox to win the races that matter over ninety minutes. Nike Bootcamp's High Gears drill gives you the tune-up you need to shift up and down the gears with ease when that match-winning sprint is on – for the loose ball, the last-ditch tackle, or that glimmer of a goalscoring chance. Nik...
This tutorial video will teach you how to prepare leather properly if you're going to customize your Nike Air Force One's. This is a well made video that will teach you to properly customize your Nike's.
Watch this instructional fashion design videos to customize a pair of Nike Air Force One sneakers. Make sure to clean the shoe with nail polish remover, or acetone to remove the finish. Tape off the areas of the shoe you want to protect. Here is one example of how to paint your Air Force Ones and give them a customized look.
Nike's newest app is changing the way we shop. Called SNKRS, it uses augmented reality to sell the limited edition Nike SB Dunk High Pro "Momofuku" sneakers.
Bounce back to full fitness in time for the new season with "Rebound", the latest Bootcamp drill of the week. This one's all about control. Twist and turn with the ball glued to your toe, then knock an inch-perfect pass and accelerate as you receive it back. Constant movement and constant control - two ingredients for next season's complete footballer. Nike bootcamp brings you this pro soccer drill training video. Brush up on your soccer skills and learn how to do the Rebound soccer drill.
If we go by the timeline set forth in Back to the Future Part II, Nike's new HyperAdapt 1.0 with adaptable lacing is at least a year late. But HyperAdapt will do more than just automatically tighten your laces—sensors in the sole of the shoe will provide a "tailored-to-the-moment" custom fit to maximize comfort and function while you jog, play sports, or navigate through hordes of aloof morons clogging the lanes at your local Trader Joe's.
This video from accredited 3D art instructor Andrew Klein covers some basic techniques for using Zbrush to sculpt the details of a 3D model of a shoe. He already has a basic model of a shoe when he begins, so you should be at the level where you can sculpt that before you watch this video, but here you will learn some cool tricks for elaborating your model and making it look like some real fashionable footwear.
Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
You run. You volley. It sounds like the most natural thing in the world. But perfecting your finishing on the move calls for hours of training before you’re skilled enough to send the ball crashing into the top corner instead of row Z. Outfield players, sit up and take note. Keepers, get low and take cover: Bootcamp's clinical Dutch striker Klaas Jan Huntelaar is about to bring the latest drill of the week to life. Nike Bootcamp brings you this pro soccer training video. Brush up on your socc...
Stopping the soccer ball with your chest is a skill. Controlling it is an art. See how Barcelona hero Andrés Iniesta hones his touch with ‘Chest and Go’ – the latest Bootcamp Drill of the Week. Keep the ball close as you drive forward, then flick it up, control it with a deft chest trap, and spank it into the waiting net. Speed, balance, and explosive finishing – it’s the killer combination that only Nike Bootcamp delivers. Nike Bootcamp brings you this pro soccer drill training video. Brush ...
Jason Kidd shows how to do his signature move pass off the glass! Jason Kidd is point guard for the New Jersey Nets. He is an NBA All Star and this is his Nike Signature Move.
Got an old pair of Nikes or other sneakers lying around? Learn how to customize your shoes and paint your own designs and graphics on them. You'll need acetone to treat the sneakers and water-based acrylic paint.
Multi time NBA MVP and Lakers legend, Kobe Bryant shows his reverse layup. Start in triple threat position, jab step to get space, drive by the defender and reverse the lay up at the hole. This is a Signature Moves film from Nike.
Jason Kidd shows you how to do the fake and finish! Use the in and out move to pick up the second defender to drive for the layup or pass it out. This is a Nike Signature Moves video.
Kobe shows how to do his outside jumper. This is from the Nike Signature Moves series. Start with a v cut, create space, square up, read the court, look behind your man to see where you can go next. Kobe jabs to create space, whether it's for a drive or to just pull the jumper.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
This video from the Nike Gridiron Team is step 3 in the video drills for training quarterbacks. Learn how to get your hips warmed-up and ready for those Touchdown throws!
In the wonderful world of fashion, Chucks (AKA Converse sneakers) are like the LBDs for our feet. Oh-so-comfortable and also exuding an effortless hipster cool, Chucks are our go-to footwear any time of day. But because they're so practic and chic we also see zillions of people wearing the same exact shoe on the streets.
Are your shoes a little too tight? Don't toss them away, there's hope for them yet, and it involves one of the most basic elements on Earth— water. By packing your high-heeled shoes with plastic ziplock bags filled with water, then storing your shoes in the freezer, you'll have newly revived footwear that will accommodate your large feet— just kidding. Sometimes you just can't pass up a good shoe sale, and if they don't have your size, this is your fix.
When the foot does not roll inward enough after the outside of the heel hits the ground, this results in Underpronation. The act of underpronation is visually depicted by an individual running on a treadmill; as the runner slows down via slow motion, one can see that the excess pressure of the body is only bearing down on the outside edges of the person's feet, as the foot neglects to roll inward. One can tell if they are underpronating by checking their footwear (running shoes, etc.), to see...
Preparing for a hike is easy with these tips. Get advice on backpacking, hiking, and the great outdoors in this video tutorial. Take action: use appropriate footwear, bring a first-aid kit, water, and food, and use walking sticks in uneven terrain. John Flaherty, the instructor in this how-to video from Live Strong, has a great love for the outdoors. In 2003, John and his wife started Central Coast Outdoors in northern California. His company provides hiking, kayaking, and biking services for...
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
Good Housekeeping shows you how to save your shoes and delicate garments from exposure to rain and mud. If you get mud on your suede shoes, wait until the mud completely dries, then brush the dried mud off with a soft brush. Remaining stains can be safely removed with the delicate side on an emery board.
Everyone wants to keep their hands warm, but here we are shown how to keep them warm with style as we are shown how Anna Saccone accessorizes, matches, and makes the warm winter dressing fashionable and exciting. From style of top to the type of footwear, Anna keeps the winter dressing trendy and tells where to buy the clothing while including clearing up some misconceptions when purchasing certain clothing online. Once Anna shows how well she can cover the basics of winter dressing, she adds...
This video shows you how to do the Lebron James crossover. LB #23 from the Cleveland Cavaliers presents his Signature Move from Nike's series on NBA All Star court moves. Create space, fake drive, crossover dribble and finish at the rim.
Video walkthrough of the Hating the Haters mission in Grand Theft Auto 4 (GTA IV), in which Nike teaches the hater a lesson for threatening to kill Bernie.
This is how to do the Manu Ginobili step back jumper! NBA hot shot show's us how to pull the step back jumpshot, one of his Signature Moves on Nike's series. First the long step and catch your balance. Then setup for the rim. Go behind the back and then see what you have in front of you.
