General Motors acquired Cruise Automation in March 2016 for a reported $1 billion (well, at least $581 million). GM President Dan Ammann made a point of being in the press release photograph with Cruise founders Kyle Vogt and Daniel Kan (see photo below). On January 19, 2017, Vogt posted on Twitter: "Took GM Pres. Dan Ammann for a ride in a Cruise AV."
As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn."
The HoloLens is a natural medium for 3D data visualization, which offers a far more ideal approach over 2D screens to managing multiple resources simultaneously and grasping the bigger picture. We've already seen how management is using holograms to oversee cities, firefighters, and the military, and now training for sports teams is being addressed with VAR Football.