If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
Samsung introduced AR Emojis in the Galaxy S9, largely as a response to the iPhone X's Animojis. However, they appear to be taking on a life of their own by integrating a variety of custom AR Emojis. Among those are ones from the PyeongChang Olypmics and even Mickey Mouse.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
Apple's Animoji on the iPhone X might allow you to use your own facial movements to control your favorite emoji, but Samsung is looking to make you the focus of the interactive icon with the introduction of AR Emoji. Instead of a dragon or an alien, Samsung wants your unique look to define your avatar.
We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.
San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.
As it turns out, Apple did get AR hardware into its retail stores for the 2017 holiday shopping season, but it's not the headset we've been hearing rumors about for years; it's the MekaMon battle-bot.
Just one day before the retail release of the iPhone X, Apple CEO Tim Cook trumpeted the company's continued success during an earnings call with reporters conducted via telephone. And while he rolled out the expected glowing praise for the new iPhone, what stood out most was his effusive language describing Apple's new focus on augmented reality.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Cyclists of the world, new AR glasses are here to improve your rides. Possessing 2 GB RAM, a quad-core CPU, GPS, 16 to 32 GB of storage, an accelerometer, camera, gyroscope, magnetometer, barometer, Bluetooth, speaker, WiFi, and a mic, these aren't your regular UV-blocking sunglasses. Called the Everysight Raptor AR glasses, these shades project all of the information a cyclist could need to optimize their rides.
While much of the world is currently in some form of quarantine due to the COVID-19 pandemic, augmented reality (AR) gives us all the opportunity to see virtual content while stuck in our homes.
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
Following its dominance as a provider of silicon for smartphones, Qualcomm is eager to replicate that ubiquity with not only processors for augmented reality headsets but also reference designs to give device makers a head start.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
