A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
With Mac OS X, you can have all of your crucial business assets, like photos and logos, ready at your fingertips when creating marketing materials. In this video tutorial, you'll learn how to use the OS X Media Browser to keep important media at the ready. To learn more, watch this video tutorial.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
Have you ever wanted to create a grunge background? This video tutorial shows you how to make a grunge background for your graphics projects in Adobe Photoshop. This video provides you with an easy, step-by-step tutorial for giving your projects the grungy look that you desire. Grunge backgrounds are great for logos, flyers, advertisements, and other forms of marketing or visual media.
Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
If the grill is going hot then it’s a perfect time to throw on a big t-bone steak. You can cook some potatoes right along with your stake. With this professional advice you can get really succulent and perfectly cooked t-bone with minimal effort.
Now we explain how to marinade and barbecue on the grill. Skill level is beginner. For great-tasting chicken, consider whole chickens over light or market chicken parts. Combine herbs and spices with oil and an acid like juice, vinegar, or yogurt; the acid tenderizes the meat. Marinade the chicken at room temperature for 20 minutes. Cook for 10 minutes on one side at medium heat. Cook on the other side for another 5 minutes and check the temperature. If the temperature is at 165 degrees it is...
The price tag for the Microsoft HoloLens might be out of range for the average consumer's budget, but for enterprises, like BAE Systems, adopting the AR headset is yielding a return on the investment. And for those with even slimmer wallets, Best Buy just made the Lenovo Mirage, part of the Star Wars: Jedi Challenges package, more affordable.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Selling stuff at the local flea market sounds easy enough, but it isn't anything like having a yard sale. There's a lot more to it that just getting rid of your junk, and the biggest things are being licensed and having a sales tax number. Flea market vendor may not be your first career choice but, like many, you may find it’s a lucrative full-time job or a profitable and fun sideline.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mobile connectivity have sent us into a climb the likes of which we have never seen before.
Rich Brooks of the web design and internet marketing company Flyte New Media shows you how to add a Facebook Fan Box to your website or blog. This video briefly explains the importance of using Facebook Fan Box as a social networking tool to help build your business and increase your fanbase. Adding a Facebook Fan Box is as simple as following a few simple steps. You'll begin by clicking on the Fan Box button your Facebook page which will allow you to choose where to add this widget. You'll b...
Don't hide in a cave when the market is down. Find stocks that will pay off when the bull makes its return.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
There's a new operating system on the horizon, and this one's so big that it may actually live up to its galactic moniker. Andromeda, a merging of Android and Chrome OS, has the potential to bring Google to the ubiquitous status that Microsoft's Windows enjoyed in the '80s and '90s.
In this video we learn how to strategically buy stocks in a bear market. In the last bear market, we were able to buy high quality stocks for a great price. These are great times for value investors to purchase cheap stocks and see their share prices go up as the economy becomes better. You also want the company to rise and become more popular so you are getting more of a return after the stocks that you have bough in the first place. When you do this, you can reinvest after this and get a lo...
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers are talking up a storm about this, most people are simply asking "what is social media day?"
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
