Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
In a bad economic environment, providing a great customer service experience is even more important than normal. Word of that great experience will spread via Twitter and Youtube, helping your business attract buzz without requiring it to spend cash on marketing. This video features a business technology expert explaining how to create a "wow" experience for your customers and use the ability to do so to improve your business.
This is a tutorial video from Sessions Online Schools of Art & Design's "Photoshop Basics" course. This video is part of Sessions' Graphic, Web, Multimedia Arts, Digital Arts, and Marketing Design certificate programs. You are distorting layers using the transform tool. Use the line tool to check the work. GO Edit: Transform - Distort.
With the advent of Web 2.0 sites and tools, building your own small business marketing website has never been easier. This video SEO tutorial demonstrates a WordPress plugin called SEO Friendly Images. Once installed, all the images on your blog are automatically optimized to be gulped up by search engines. For more, and to get started using SEO Friendly Images for yourself, watch this helpful video guide.
Check out this video from Sessions on using the color wheel. Better understand color relationships, color schemes and color theory. This is a great lesson for designers, artists, stylists and decorators. Create color harmony using the color wheel. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
Creating curves with the pen tool in Adobe Illustrator is a good challenge. Check out this video on both drawing and editing with the pen tool. Click once in a place and then drag. This pulls out the direction handles.
Many educators and institutions are already integrating podcasting successfully into their curricula — with great results. Podcasting enables educators to use music and recorded audio to enhance learning. The addition of photos and video to podcasting allows educators to add a wide range of visual content to their teaching and address even more learning styles.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Video: . Optimize your Marketing with a Mobile Website
Don't you ever wish you could just get away? You know, just say sayonara to your marketing meeting and take the next flight to Cabo? Unfortunately for most of us those dreams stay dreams, but that doesn't mean you can't transport your taste buds to the Carribean with a delicious tropical drink.
When we were ten, having a manicure that looked like teeny ladybugs made us the coolest girl at school for at least a week. We would still love to do a ladybug manicure today, but it's safe to say that our marketing clients would not consider our insect tips professional.
Have you ever wanted to create a grunge background? This video tutorial shows you how to make a grunge background for your graphics projects in Adobe Photoshop. This video provides you with an easy, step-by-step tutorial for giving your projects the grungy look that you desire. Grunge backgrounds are great for logos, flyers, advertisements, and other forms of marketing or visual media.
Check out this video on color theory: analyzing color. It is important to understand color relationships and harmonies when designing everything from brand advertising, websites, video games, fine art, clothing and interior decoration. Tutorial video from Sessions Online Schools of Art & Design's "Color Theory" course. Part of Sessions' Graphic, Web, Digital Arts, Marketing, and Multimedia Arts Design certificate programs.
This tutorial will show you how to use live paint in Illustrator. Using live paint in CS2 recognizes empty spaces even those with gaps.
With Mac OS X, you can have all of your crucial business assets, like photos and logos, ready at your fingertips when creating marketing materials. In this video tutorial, you'll learn how to use the OS X Media Browser to keep important media at the ready. To learn more, watch this video tutorial.
Presentations, whether to give a marketing pitch for work or a lecture about biomes for your class, are pretty boring as is. So to use slides that have nothing but blank, boring blue or white backgrounds doesn't exactly help to keep your audience captive.
Learn how to improve your landscape business. Watch as the crew from Gopher Haul improves a lawn care business with new marketing material, truck and trailer signs and help create a website.
In this episode of Gopher Haul you'll learn some marketing ideas for lawn care operators - tips which include: how to get referrals and how to take advantage of the current real estate market to make more money with lawn care.
FreshDV had the opportunity recently to speak with Jerome Courshon on the marketing and distribution of movies and films. Jerome offers a full course in the “Secrets of Distribution” . If you are a filmmaker of any kind you owe it to your crew, your cast and yourself to watch this segment. From contracts, residuals, and pitfalls to avoid Jerome covers the 101 basics of film distribution and helps prepare you for what you need to know once the ink dries on the DVDs. In Jerome’s words:
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
If your iPhone is a business tool for you, you'll want ways to send out mass e-mails, either to your customers or employees and coworkers. You can use the iEDL, or Email Distribution App, published by MerckTech, to set up a distribution list that will let you send out mass emails as often as you need. This video shows you all the ins and outs of this awesome little app. Expand your productivity and marketing reach for your business and personal projects!
Everyone does it. And, apparently, everyone does it late. Procrastination is a problem that affects everyone, from middle schoolers waiting until the last minute to put together their science project to grown men who wait until an hour before to write their marketing pitch.
In this Food video tutorial you will learn how goats are milked and how goat cheese is made. The goats graze on a pasture containing a mixture of sweet mild grasses like clover and vetch . to milk a goat with your hands, make an OK sign with your thumb and index finger and put it around the top of the teat of the goat, hold it very firmly, then you squeeze it with the other three fingers and milk will come out. You now loosen the OK sign, allow the teat to fill up and repeat the process. This...
If you’re an entrepreneur or in need of a little more professional marketing then you will need a business card. This video will show you how to create your own business card using Adobe Illustrator. You will need to make sure you are keeping your work with in the standard card size. You can make your own logo or a name title. You will see tips and helpful advice for how to have the best results for your card. You will see an example card which is print ready. Once you get this process down i...
Rich Brooks of the web design and internet marketing company Flyte New Media shows you how to add a Facebook Fan Box to your website or blog. This video briefly explains the importance of using Facebook Fan Box as a social networking tool to help build your business and increase your fanbase. Adding a Facebook Fan Box is as simple as following a few simple steps. You'll begin by clicking on the Fan Box button your Facebook page which will allow you to choose where to add this widget. You'll b...
Check out this video on creating type areas and paths in Illustrator. This uses more than just text boxes. You can adjust the font, color and area using the area type tool.
Do you have tons of friends on Facebook? Would you like to invite everyone you know to an event you are hosting or to try a product you are marketing? Normally to do this, you would need to select friends one at a time, reach Facebook's max invitee limit and then go in and do it again, and keep doing so until you get through your whole list. But what if you have hundreds of friends? This could take forever! Check out this tutorial and learn how to bypass Facebook's regulations and invite mass...
Internal linking is a valuable way to improve search engine optimization on your website or blog. This component of organic search engine optimization we going to focus on web copy threading.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—and it's an awful waste of paper. So what can you do about it?
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Apple is very tight lipped about their products, and their iPhone is certainly no exception, but when products depend on global manufacturing, it's nearly impossible to keep good secrets contained.
Creating high-quality marketing content for your brand is labor-intensive to the point that it could be a job of its own.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
