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News: Adobe Integrates with HoloLens for Personalized Marketing

At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.

How To: Avoid sock puppet marketing and the associated law suits on your website

Google is the biggest and best search engine on Earth, and if you are a webmaster and want your website to be a big success it would really behoove you to know as much about how it works as possible. The Google Webmasters series of videos and website were created to teach webmasters, SEO professionals, and others how Google works by answering their questions and giving them insights into how they can best integrate and utilize Google's functionality to improve their business. This video will ...

How To: Engage in a Guerrilla Marketing War

Warfare strategies have become an inspiration to different marketing professionals, many of them drawing influence from Sun Tzu’s Art of War. This ancient Chinese text provided treaties on how to effectively manage resources, tactical positioning, and timing attacks. It also states that “..if you know your enemies and know yourself, you can win a hundred battles without a single loss”, a basic concept in which you have to always watch your competitor to anticipate his next move.

How To: Benefit from Effective Internet Marketing Strategies

Business owners and marketeers are diverting from traditional marketing techniques, including billboards, radio and TV advertising, brochures, and any other outdoor promotions, to cheaper but effective Internet marketing strategies. Under the new arrangement, business owners reach out to the final consumers through advertising on the World Wide Web.

News: The Basics Of Website Marketing

Search engine optimization (SEO) is now one of the most important topics for website owners to understand. Anyone that depends on their website to bring them business needs to know the ins and outs of SEO in order to maximize their website’s potential. And if you want your website to have a high Google rank then SEO is essential.

How To: Tips On How To Find The Best Affiliate Marketing Programs

One of the most effective ways to sift out weak programs is to do market research. Take some time to study the market you are interested in by reading reports, reviews, and market studies. This should help you to determine whether or not the particular affiliate products or services you will be campaigning for is actually worth your time. A successful affiliate marketing program will be targeted at a broad population while offering products or services that are highly in demand or exclusive. ...

News: References As A Marketing Tool

One of the most important marketing tools we should always be developing to help reinforce our brand is our references. Just like many companies use their client list and client references to build credibility and confidence for their products and services, we should also leverage our references to build credibility and confidence in our capabilities and brand. Sometimes reference checks are just a formality, but in most cases potential employers (i.e., potential clients) use reference checks...

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