Acanthamoeba keratitis (AK), a rare eye infection caused by the Acanthamoeba ameba found in tap water, affects a few dozen people in the US every year. In some cases, it can have devastating effects, like what Irenie Ekkeshis has experienced; She was blinded by AK in her right eye due to a contaminated contact lens.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
We are totally buggin' about Pinterest's update to their Lens. I know, I had to.
As we get closer to the release of the iPhone 7 this September, more and more details are emerging about the features the new smartphone could have. The well-regarded analyst Ming Chi-Kuo of KGI Securities, who has an uncanny ability to predict new Apple features, has reported another detail involving a dual-lens camera on the upcoming iPhone 7 Plus model.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
In one of the worst-kept secrets of the upcoming Mobile World Congress, Google has officially released ARCore on the Play Store for owners of the latest flagship Android smartphones.
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
One of the worst-kept secrets in the tech world is Apple's plans for consumer-grade AR smartglasses, still unconfirmed publicly and only recently corroborated through a leaked account of an internal employee meeting.
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
From Time Machine to Cartoon 3D Style, Snapchat has strung together a run of viral AR Lenses as consistently as Beyoncé drops hits songs.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
The Tesla-riding Starman that was launched into space via Elon Musk's SpaceX last week will miss its Mars target and is instead headed toward a lonely asteroid belt in the void of space. But if you missed the initial launch and would like to get a taste of what Starman is seeing, you can now take a short ride along thanks to a new Snapchat Lens.
Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means that there could be Minions in your flower crown.
There are tons of ways to make your own pinhole camera out of everything from a juice box to a pine nut. If you have a DSLR, you can make a DIY pinhole lens for it for just a few bucks. David O'Sullivan over on DIY Photography made this one using a cheap body cap and an aluminum can. Here's how to make your own. David put up a template you can follow to make things easier, so start off by downloading it, then use a ruler to draw a line directly through the center of the body cap. Cut out the ...
When you have a lot of equipment, dragging it everywhere with you can be a pain, especially when the weather's bad. Sure, you can put it in a camera bag, but a lot of them don't protect your stuff from water, and waterproof cases can get expensive.
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.
Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
Snapchat's first foray into augmented reality started with the selfie camera and face-tracking technology, with the app's AR capabilities expanding from there.
Snapchat has released three new augmented reality Lenses that boast uber-accurate face tracking courtesy of the TrueDepth camera on the iPhone X and ARKit.
Love taking photos with your smartphone, but don't have a zoom? This tutorial by Unitips will show you how to DIY one with a few simple parts. All you'll need is 1/4" bolts, washers, and wingnuts (two each), some sheet metal, and a pair of binoculars.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will become a part of augmented reality history thanks to a new project from Snap.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
