News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Cosmetics Search Results
News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
News: Alcohol Delivery Startup Drizly Teams with Wine Brands to Deliver Intoxicating AR Experiences via DrinkAR App
The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.
News: The 50 Best Augmented Reality Apps for iPhone, iPad & Android Devices
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
News: Zara AR App Brings Virtual Models to Life in Stores
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
News: Want to Try on Lipstick Without Leaving Your Home? Meitu Has a Way
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
After Halloween Guide: How to Remove Makeup, Face Paint, Fake Blood & Body Glue from Skin & Clothing
Becoming someone else for Halloween is a lot of fun, but it can take a ton of tools to accomplish. An elaborate costume can require you to slather yourself in all kinds of makeup, paints, and glues, and putting it on is only half the work. The real fun starts when the party's over, and you have to remove it all.
Market Reality: Google Lens Pairs with L'Oreal, 8th Wall Riffs on Pink Floyd, & Magic Leap Delivers Holiday AR
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
Market Reality: Apple Prepares AR Hardware for 2020, Sony Delivers AR Ghosts, & 8th Wall Expands Web Capabilities
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
News: 'Stranger Things' Star Millie Bobby Brown Launches Makeup Brand Powered by Snapchat Augmented Reality
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
News: Younique Joins Growing AR Makeup Try-On Market by Launching Web-Based App
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
How To: Customize the Navigation Buttons on Your LG V30
Many OEMs create skins that run on top of Android to differentiate themselves from their competitors. One example is the LG UX 6.0+ found in the new LG V30, which is Android at its core, but improved upon by the addition of unique features. One such feature is the ability to change the buttons at the bottom of your screen.
Brief Reality: Augmented Reality Applied to Makeup, Medical & Sports Marketing
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
News: How Face Tracking & Augmentation Technology Works
Thanks to Snapchat, we're all familiar with face swapping and augmentation thanks to some clever, fun technology. But that's just the beginning, because this kind of augmented reality can do so much more.
Market Reality: Magic Leap Seeks Series E Funding, Apple Delays AR Headset, & Snap Starts Selling Spectacles 3
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
Market Reality: Magic Leap vs. Nreal Lawsuit Update, Disney & Target Do AR Marketing, Sotheby's Comes to Magic Leap One
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Market Reality: North & Snapchat Use iPhone's TrueDepth Camera for Mobile AR & Magic Leap Adds Concepts as App Category
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
News: Here Are All the Things in You Can Do in Augmented Reality with the Samsung Galaxy S9 & S9+
Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.
Market Reality: The 10 Biggest AR Investments of 2017
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
News: In Love? True Togetherness Means Sharing the Same Microbes
Love is the spice of life — it is also the microbes that couples share through sickness and in health, through the bathroom and in a hallway.
Market Reality: Lampix, Nokia, Xiaomi & More Invest in AR
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Amazing Insects: Ants Create Chemical Cocktails to Brew Antibiotics
To keep fungal pathogens at bay in their crowded homes, wood ants mix potions to create powerful protection for their nest and their young.
News: Avon Teams with Perfect Corp. To Launch Augmented Reality Virtual Makeup Try-on Tools
The beauty industry has increasingly relied on the powers of augmented reality to drive sales in recent years, and now that virtual "everything" is on trend due to the pandemic, yet another big player is entering the fray.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Market Reality: Facebook Debuts Shared AR for Video Chat, Magic Leap Teams with AMD, & Lego Takes AR to the Theme Park
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
How To: Turn Your Boring To-Do List into a Real-Life RPG
When you think about it, isn't life just one big open-world RPG just begging to be conquered? We all have a set number of specific tasks or chores we must complete every single day like clockwork. Sometimes, these items on our to-do list can become tedious and cause us to lose motivation. What if you could take those tasks and turn them into something awesome instead? Now you can.
How To: Create a nautical inspired eye makeup look
Sail away with this shimmery nautical inspired eyeshadow look in this makeup tutorial. You can achieve the look from this how to video with the following products:
How To: Apply a MAC Barbie eye makeup look
MAC fans are excited about the Barbie loves MAC collection, so naturally how-to videos abound with ways to use the products. The demonstrator uses a lot of MAC cosmetics (obviously) overall, but similar colors and textures will work just as well. Check out this video makeup lesson and learn how to replicate this MAC Barbie inspired look look.
How To: Apply makeup for dark skin with smokey eyes
Try out this beautiful and sexy makeup look with smokey eyes and neutral lips. Watch this instructional cosmetics video to create a romantic makeup look using tones of gold and brown eyeshadow with a subtly pink lip gloss combination. This makeup style creates a quintessential soulful look that compliments darker skin.
How To: Create a dramatic pink and blue eyeshadow look
Looking for a dramatic eye shadow look? Try this unique color combination by applying pink and blue eye shadows using MAC cosmetics.
How To: Apply yellow, green and blue eyeshadow
You can achieve this yellow green and blue eye shadow look with this makeup how to video. The following cosmetics were used in this tutorial 120 pro palette, Kanebo black liquid liner, Indigo eyeliner by MAC, Lemonaid Eyebase by Benefit and Mascara X by MAC.
How To: Create a gold, rust and brown eye look
Learn how you can get this shimmery gold rust and bronze eyeshadow look with this makeup tutorial. This look is achieved with the following cosmetics: NYX Pearl Mania pigment in Yellow Gold, Rust and Walnut, Benefit Lemonaid base, MAC pigment in Vanilla, black liquid liner, brown eyeliner and black mascara.
How To: Create a jungle inspired green eye look
This makeup tutorial shows you how to achieve this jungle or forest green inspired eyeshadow look. The following cosmetics were used in this how to video: MAC pigments in Vanilla and Deep Blue Green, a MAC Pro Palette, black liquid liner, blue eyeliner, black mascara, and MAC cream color eye base in Luna.
How To: Create a green and gold smoky eye look
Get a smokey green and gold eyeshadow look with this makeup tutorial. This sexy look can be achieved with the following cosmetic products:
How To: Create Mariah Carey "Touch My Body" inspired makeup
Learn how you can get the makeup look from Mariah Carey's "Touch My Body" video with this makeup tutorial. This how to video uses the following products:
How To: Apply dark blue and black eyeshadow
Create this dramatic eye look with dark blue and black eyeshadow, with this how to video. this makeup tutorial uses the following products:
How To: Use makeup for men
If your going to be on stage or filmed on screen you may want to wear a little makeup. Men can use subtle makeup to look young and refreshed while evening out skin uneven tones. Your eyes will really pop with a little liner smudged into the lash line.