One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
Apple announced upcoming changes today to prevent third-party tracking of users and prevent autoplay, on Safari. Safari will prevent the recording (by anyone other than Apple) of users' browsing behavior, and by doing so prevent advertisers from targeting ads based on individuals' history.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped. And that means I don't have to explain what the company is selling you (for the uninitiated, it's a company dedicated to helping you trim your body hair—most notably, your nether regions, in addition to other areas).
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Your social security number, credit card information, and medical history can fall into the wrong hands if you're not careful about how and where you share your data online. If you really care about your data, there are tools and techniques you can utilize to protect yourself from cyberstalkers, advertisers, and hackers in a time when digital lives are a high commodity.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
After setting up your phone, there are a number of things you should do immediately before download your favorite apps. Specifically, now that your data is on the device, you need to take steps now to ensure it's both protected and retained. Fortunately, most of these steps are a one-time process.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
When we surf the web, we tend to do it for selfish reasons. Whether it's on Facebook, Twitter, YouTube, Pinterest, or Wikipedia—we're trying to connect with people, voice our opinions, watch funny videos, or do research for that 12-page paper due tomorrow. Whatever it is, it's usually to benefit ourselves. Well, what if you could not only benefit yourself while surfing the web, but benefit others in need, without even having to alter your habits?
Aaron Betsky, director of the Cincinnati Art Museum and previous director of the Netherlands Institute of Architecture, reports on the world's first postage stamp to employ augmented reality. Dutch advertising agency Gummo, the NIA and the Dutch postal service teamed up to present five unbuilt models by different Dutch architecture studios in 3D form. When held in front of a webcam, the illusion of a 3D building is projected in your hand. By slowly moving the stamp, you can experience the vir...
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
Canvas fingerprinting is the web's trickiest privacy threat, but it's not impossible to stop. With all the media attention it's gotten lately, it's time we lay out exactly how to detect and prevent this invasive tracking technique.
You saw our post on the 18 coolest new features of iOS 7, but now that you've had a chance to play around with your updated iPhone, it's time to lock it down.
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
It's almost here. Another year has come and gone, and it's time to watch the Baltimore Ravens and the San Francisco 49ers battle it out in New Orleans for Super Bowl XLVII. For the truly football-obsessed, this Sunday is a day almost as exciting as Christmas. Personally, I just use it as an excuse to cook food that's way less healthy than usual since I never quite became a football fan (sorry, Dad).
Smartphones are more like computers than actual telephones. Unfortunately, thieves, hackers, and other bad actors know this and are always looking to make money off your personal data. Thankfully, your Galaxy S20, S20+, or S20 Ultra has tools to combat these threats — as long as you know where to look.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
Smartphones are like high tech buckets that collect our personal information through constant use. This has some obvious benefits, like getting a more personalized experience with our devices. On the other hand, this data is a tempting target for bad actors looking to make a buck at the expense of your privacy.
Our smartphones are full of personally-identifiable information. So much of what we do with these devices is tracked and recorded to make our experience more streamlined and personalized. For many users, that's a fair trade — but for privacy-minded folks, it's a raw deal.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
