Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
News: First Truly Mainstream, Hit Augmented Reality App May Arrive Through Advertising, Says Unity CEO
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Light boxing is a pervasive technique in advertising, used to draw attention to the featured product. You can replicate this effect in Adobe Photoshop. Starting from a blank document, this tutorial walks you through the process of creating your own light box effect.
Back in the eighties, I used to hate television commercials, but I eventually got used to them. Had to, in order to enjoy my favorite shows. Then, the increasing number of billboard ads annoyed me in the nineties. They followed me everywhere I went—no escape—persuading me to buy the newest whatever. It seemed like Big Brotherism—like They Live. But, I got used to it. When I finally entered the digital age and became a web addict, I was peeved at the constant sight of online ads everywhere I v...
Purchase a Megaphone Get in one of your mates car
Wow, the lengths some go to for a spot in the advertising limelight these days... NeilPryde Bikes created this advert of a "mad frenchman" riding a bike in flames. What do you think? Jackass worthy? Previously, Bicycle of Death (Yes, That's a Flamethrower).
Students from the Sao Paolo advertising schoolEscola Cucahave created a striking new ad campaign for the Lego Star Wars.
For a small business, here's a novel advertising idea: cover your building with 120 mounted bicyces, in lieu of a boring old "Bicycle Shop" sign. Amazing picture, taken in Altlandsberg, Germany. Zoom in here.
This creepy-as-hell vintage jam ad is a WTF as it comes. It's not uncommon to find old ads that are somewhat off kilter. Think you can find a legit ad that's more unsettling than this one? I challenge thee!
New Zealand retailer Superette and ad agency DDB Group have come up with a pretty ballsy idea for spreading Superette's brand name. They've attached plates indented with the phrase "Short Shorts On Sale Superette" on park benches and bus stops, turning bare legged ladies (or men with wicked short shorts) into walking billboards.
Chevron posted this ad above the Mobil station... 'Carma- what goes around comes around'
Painting on giant billboards on the side of buildings is a dying art form. This amazing documentary tells the story of some of these modern masters. More info to be found here.
Mediocre free Flash game websites are all too common. Many of them thrive off peddling the same few popular games to fans who have slim cause to pick one over the other. They thrive off the indifference of casual gamers and an environment that does not have to stand out to survive, only appeal to the lowest common gaming denominator with tower defense clones and brightly colored Peggle knockoffs. In that context, what Nitrome is doing seems downright commendable.
These are great times. It is about time advertisers invaded our video games in the same way they do our driving (billboards), walking (fliyers, posters), and our private home (emails, bulk mail, text messages).
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Apple wants to support the advertising economy, but its primary focus of late has been user privacy and security. In Safari, cross-site tracking, which lets content providers track you across websites and apps to show you more targeted ads, is disabled by default. However, content providers can get around that using less privacy-invasive ad measurements, but you can stop that too in iOS 14.5.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all.
Opinion: Why the Nightmare Scenario of Facebook's Quest VR Advertisements Is Actually a Win, & Will Ultimately Boost AR
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
Facebook wants to take your browsing history and sell it to advertisers. Video: .
Yesterday, Bryan Clark pointed out a new option on Verizon's privacy settings that gives new customers 30 days to opt out of a data sharing program that gives advertisers information on basically everything you're doing on your new iPhone (or any other smartphone).
Electroluminescent (EL) materials light up when electricity passes through them, as opposed to more common incandescent lights that respond to heat. EL displays are becoming very popular in advertising and art,but getting them or the materials to make them can be expensive. Watch this video to learn how to turn an LCD into a simple EL display, and also how superglue can be used as a cheap dielectric in this sort of project.
The internet has been a massive financial windfall for millions of people around the world, and it can be for you as well! There are a lot of ways to make money on your couch by using the internet, and this video will show you five great ways to do it! These include making websites and forums, advertising, and gambling. If you're hard up for cash, give it a whirl!
Facebook is an awesome free online resource that is connected to billions of people around the world. These days, you won't meet many people who do not have a Facebook account. As a real estate agent, you can take advantage of social networking to promote your business and share your listings. By posting on Facebook and creating a page for your business, you gain free advertising to thousands of local buyers. Check out this tutorial and learn how to start uploading videos to Facebook to promo...
Taco Bell's in the news for umpteenth time, and today the controversy is over their infamous beef taco meat. Gizmodo leaked a picture of Taco Bell's "Taco Meat Filling" and surprise, surprise— it's missing a lot of the "meat" that it claims in its advertisements. Taco Meat Filling Ingredients
Interested to know how to start a new cable television ad campaign with Google AdWords TV Ads? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started creating your own televised advertising campaigns, watch this clip.
Want to see how a Google TV Ads national cable television advertising campaign is doing? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started gauging the effectiveness of your own Google AdWords TV Ads campaigns, watch this clip.
If you would like to set the mood of your photo with a little romantic moonlight, check out this tutorial. In this clip, you will see how to effectively turn a daytime image into a nighttime one and create a mystical, foggy moonlit effect. This tool can be used for artwork, photographs and even advertising. Good luck!
This instructional video Nehal Kazim from Site shows you how to make a complete Facebook fan page. Before creating a fan page evaluate the reasons of making a fan page. A fan page lets you connect with your future clients and fans and keeps them updated and gives them a platform to talk about your organization. To create a fan page go to the bottom of any page and click 'Advertising', select pages and click create a page. Select a suitable category and a suitable name make sure to select it c...
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
In this tutorial, you will learn how to create a planet with exaggerated features, similar to things you may have seen in advertising for Lloyds TSB, British Gas or Chrysler. For more information, and to get started using this trick in your own Vue 6 xStream projects, watch this 3D modeler's guide.