This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
Interested to know how to start a new cable television ad campaign with Google AdWords TV Ads? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started creating your own televised advertising campaigns, watch this clip.
Want to see how a Google TV Ads national cable television advertising campaign is doing? This official video from Google will teach you how to use the new interface to determine just that. For all of the relevant details, and to get started gauging the effectiveness of your own Google AdWords TV Ads campaigns, watch this clip.
If you would like to set the mood of your photo with a little romantic moonlight, check out this tutorial. In this clip, you will see how to effectively turn a daytime image into a nighttime one and create a mystical, foggy moonlit effect. This tool can be used for artwork, photographs and even advertising. Good luck!
In this video we learn how to strategically buy stocks in a bear market. In the last bear market, we were able to buy high quality stocks for a great price. These are great times for value investors to purchase cheap stocks and see their share prices go up as the economy becomes better. You also want the company to rise and become more popular so you are getting more of a return after the stocks that you have bough in the first place. When you do this, you can reinvest after this and get a lo...
In this tutorial, you will learn how to create a planet with exaggerated features, similar to things you may have seen in advertising for Lloyds TSB, British Gas or Chrysler. For more information, and to get started using this trick in your own Vue 6 xStream projects, watch this 3D modeler's guide.
In this tutorial, from graphic designer Ali Edwards, you will learn how to use cool, hand drawn lettering on your photos in Photoshop. You can buy packages of hand drawn letters and words from various sources (or make your own) and this clip will show you exactly how to add these brushes to your photos for scrapbooking, advertising, logos or anything else.
This video provides step by step instructions for how to start a lemonade stand. Learn how to create a business plan, how to advertise, how to make lemonade, as well as tips on how to attract customers.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
The Google Android Market offers you thousands of free and for purchase applications to download to the HTC Droid Incredible cell phone. In this video, Verizon Wireless shows you how to navigate the Android Marketplace and download the newest and coolest Android apps.
This is an interesting way to "play" the stock market without really playing it. Basically, it's a hypothetical way to learn a little bit before you start investing. Use Google finance.
In this clip, you'll learn how to make sure you're getting the speeds your ISP advertise. For more information, including a complete demonstration and detailed, step-by-step instructions, and to get started testing the upload and download speeds of your own Internet connection, watch this handy home-computing how-to from the folks at CNET TV.
Looking for a convenient way to advertise your blog and promote your content? With Ping-o-Matic, it's easy! So easy, in fact, that this home computing how-to from the folks at Easily can present a complete (and somewhat talky) overview of the process in just under six minutes' time. For the specifics, and to get started using Ping-o-Matic to promote your own blog, just watch this handy how-to.
Since the introduction of Craigslist, people have been introduced to an easy way of advertising services, posting jobs, and even bringing attention to local events. But this tutorial will focus on how to buy and sell items using the popular website. It's easy to do and take little to no time at all. So sit back and enjoy!
Get the word out on that cool party, or classy soiree by advertising your events on Facebook. The events option on Facebook lets users post details about social events, business meetings, and more. It saves time and paper, and acts as a cool and informative online pre-party before the main event.
Many major fast food restaurants currently advertising on television have added hooks to their current run of commercials. The lure is their fish sandwiches. "Kentucky Afield" is getting in on the act. The only difference is that host Tim Farmer hopes you'll catch your own and prepare it with the show's special sweet batter recipe. The flavor is guaranteed to sway even the most skeptical skipper.
Banners are beautiful advertising and decor pieces that you can use on your website, blog, or even on printed materials (because those still do exist). Check out this Photoshop tutorial to learn how to create a lovely golden banner that flows back on itself and has believable lighting. Ripples add to the realistic nature of this banner.
Big business is on the web these days and you don't have to build a shopping website or blog to get involved.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
Forgot the passwords to your email or your other favorite websites? If you typically store your passwords in Internet Explorer (IE9 or other versions) it can be tricky to get your passwords back -- but this tutorial makes it really easy!
Find and download new apps to a myTouch 4G with the Android Market! This clip will teach you how. Whether you're the proud owner of a T-Mobile myTouch 4G Google Android smartphone or are merely toying with the idea of picking one up sometime in the near future, you're sure to be well served by this brief, official video tutorial from the folks at T-Mobile. For complete instructions, watch the video!
