Light boxing is a pervasive technique in advertising, used to draw attention to the featured product. You can replicate this effect in Adobe Photoshop. Starting from a blank document, this tutorial walks you through the process of creating your own light box effect.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Most of the free apps you'll find on the Play Store have ads. These ads are personalized — in other words, they're for products and services Google believes you might be interested in. The way Google knows about your interests is by collecting data from your smartphone, including your location and app usage. While personalized ads have their advantages, the collection of data is unsettling.
We all love primping products, but what girl doesn't want to save a few bucks when she can? While lots of beauty companies will advertise that they have the best curling iron for you to achieve those Kate Hudson beachy waves, the truth is that you really don't need a curling iron at all. In fact, to get your hair bouncy and curly, all you really need is a flat iron.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Product photography is where we get pictures of new cars, watches, toys and food items. Learn about product photography on tabletops from a professional artist in this free photography video.
In this video, we learn how to find your Windows product key. Start off by going to Magical Jellybean Keyfinder. This website has a download that will find your product key for your Windows program. This is a great and necessary tool if you happened to loose the product key that came with your computer. This is also great for computers that already had Windows installed, and you never had the product key in the first place. Once you install this on your computer, you just open it up on your d...
Market Reality: Magic Leap Preps Magicverse, Facebook Reveals Computer Vision Research, HBO's 'Watchmen' Enter AR
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Testing products for a living is a bit more complicated than it sounds. You Will Need
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
This video shows you how to do video lighting for product shots. In order to do this the presenter begins by putting the product on a plate. He has three lights that are placed around the product. 650 watt shooting onto the background. The second light is 1000 watts, with an open face shooting into a soft box. It has a flag to protect the light. The third light has an umbrella giving fill on the background. He then shuts off all the lights except for the background light giving a shot of the ...
Rather than spending money at a professional salon, learn how to get inexpensive highlights at home. This technique will give you a very natural look with no orange tones. You need a product called Jolen. Mix about 1/4 teaspoon of this powder. Pull your hair back and take small sections about 1/4 of an inch thick and apply product to that section. You should make sure to wear regular gloves as you are applying the product. It is okay if the product mixes with other products. Continue this wit...
From Ramanujan to calculus co-creator Gottfried Leibniz, many of the world's best and brightest mathematical minds have belonged to autodidacts. And, thanks to the Internet, it's easier than ever to follow in their footsteps (or just finish your homework or study for that next big test). With this installment from Internet pedagogical superstar Salman Khan's series of free algebra tutorials, you'll learn how to factor a group of special products in algebra.
Learn how to factor the special products of polynomials with this free video algebra lesson. From Ramanujan to calculus co-creator Gottfried Leibniz, many of the world's best and brightest mathematical minds have belonged to autodidacts. And, thanks to the Internet, it's easier than ever to follow in their footsteps (or just finish your homework or study for that next big test). With this installment from Internet pedagogical superstar Salman Khan's series of free math tutorials, you'll learn...
Instagram wants to bridge the gap between advertising and shopping for a more central buying experience. The app has long been a platform for advertisements, with both companies and creators using it as an outlet to link to products, so it's only natural for Instagram to allow users to buy content featured in posts without ever leaving the app.
Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Most of the time, when I’m bored during math class, I play with my calculator to satisfy my boredom. Recently, I've discovered that when multiplying any number by 11, 111, or any number similar to it, that it has a pattern (though I guess everything in math has a pattern). I don't know if this technique is original, because I didn't read anything about this. It's just mere observation. If it’s a tried and true technique, let me know.
We all want to spic and span our kitchen countertops, our tile floors, and our bathrooms. But for the most part we can bet you've been unwittingly using storebought detergent cleaners or bleach. While these cleaners are in fact excellent at removing grime and buffing your dirty floors to a Midas touch perfection, they also come filled to the brim with known cancer-causing agents, synthetic chemicals, and other gnarly, hard to pronounce crap.
To solve a proportion for a variable you should employ cross multiplication. The basis of cross multiplication is the property which states that the product of the numerator of one fraction and the denominator of what it is set equal to is equal to the product of the remaining denominator and numerator. For example if you have x/15=21/45 you simply need to multiply x by 45 and 15 by 21 then set them equal to each other. The result of this is 45x=315. To solve this new problem for x, divide bo...
Whether you're interested in learning Microsoft Excel from the bottom up or just looking to pick up a few tips and tricks, you've come to the right place. In this tutorial from everyone's favorite digital spreadsheet guru, ExcelIsFun, the nth installment in his "Highline Excel Class" series of free video Excel lessons, you'll learn how to create and work with pivot tables (PivotTables) in Microsoft Office Excel. Specifically, this video covers the following topics and examples:
Winter hair is usually lackluster and dry. Most of the time, we're just hoping that it doesn't resemble a thing of tumbleweed.
The beauty industry uses a lot of long, tricky words on their product labels. From paraben-free to noncomedogenic, it can get confusing trying to decipher just what it all means.
Household cleaning products are some of the most toxic things in your house. If you want to get them out and replace them with all-natural alternatives, watch this video to learn how to make alternative cleaning products yourself out of common household ingredients.
You don't need to be packing some in the wallet to create a dazzling makeup look. In fact, many drugstores offer great beauty products that work just as well to create intense eye or lip looks.
Learn how to optimize a Panasonic G1 or GH1 for product photography. Whether you're the proud owner of a Panasonic Lumix DMC-G1 or DMC-GH1 micro four thirds digital camera or perhaps just considering picking one up, you're sure to like this free video tutorial, which presents a complete overview of how to shoot terrific product portraits with a G1 or GH1 camera. For more information, including detailed instructions, watch this digital camera user's guide.
The video presents "How to start your own Clothing Line Business". The steps include getting the financing, designing the prototype outfit/s, producing the line of clothing, promotion and sales. A good way of financing for a small business such as this is to sell your idea to family, friends and even colleagues. Research and prepare the business plan for your clothing line and be passionate about it in your presentation to convince them to fund your business. The next step is to get the produ...
People think that chickens are like garbage disposals but chickens don't eat everything: you don't want to feed them meat or dairy products; processed foods aren't good for their digestion.
Looking to make a nutritious change in your life? By choosing the right foods in the right amounts, you can reap rewards that will benefit you in all aspects of your life. In this tutorial, learn how to eat healthy and make positive changes in what you consume.
They may sound like awfully heavy things to be putting in your hair, but these products, used sparingly, are ideal for creating light, unstructured hairstyles. You will need a hairstyling product, a strong shampoo, and a towel. Watch this video hairstyling tutorial and learn how to use hair products to do your hair.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
In the video Robert Steinken, who is a hair stylist tells that choosing a hair color is a very important task. Firstly it is important to go to a professional stylist who knows the products well. There are a lot of hair products in the market and each has a different effect on the hair. In the salon the professional can show you a color chart and show little pieces of hair which were colored to compare with your present hair color. They can tell what will happen once the product is applied on...
Need to shoot a product with a white background? Well, taking photos with a white backdrop can be tricky if your subject is white also. Watch this behind the scenes photography video to see how to photograph a white product with a white background. This style of shoot is quite standard for eshops which need product photos with a white background. It takes a couple flashes and a goo camera to get it down, just watch and see for yourself.
News: Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients.
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.