This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
The top five apps of the 2010s were all social media apps of some kind, and the fact that's not surprising to you says a lot. We may use them for other reasons here and there, but our phones are social media machines at their cores. The thing is, some make better machines than others.
If you are obsessed with anyone on Instagram to the point where you never want to miss another post again, then Instagram has got you covered. Built within the app, there's a neat little trick to turn on notifications everytime someone you like posts.
Celebrities and influencers learned how to leverage Instagram's platform to build their brands. While some effortlessly amassed a following, many had to do the legwork to reach a vast audience. Understanding their secrets will help you grow your own following.
Get ready IG influencers, the Instagram promotional world as you know it is about to change. Instagram is one of the top places for influencers to make money with product promotion. So, of course, it is to be expected that these IG dominators would run into their fair share of disasters. Especially since over 90% of celebrities and influencers on Instagram don't follow FTC guidelines.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted tickets to the disastrous event to their loyal followers, right?
It looks like all the unregulated fun and games we were having promoting products on Instagram is about to get, well ... regulated. According to a new report by Mediakix, 93% of celebrities on Instagram are not in compliance with the Federal Trade Commission when it comes to posting paid content.
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
Facebook recently hit a snag in its quest to take augmented reality face effects to its millions of users.
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.
Microsoft has informed HoloLens users that the company will begin rolling out a mandatory update for HoloLens as part of its Windows 10 October 2018 release that brings a number of new features and quality-of-life improvements to the headset.
Players of Pokémon GO on Android now have a reason to turn on AR mode with the release of AR+ support via ARCore.
Single and living in NYC? Forget bars, the female-empowered dating app, Bumble, has just opened a place where you can meet up with your online lovers.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
Our national month-long celebration of all things creepy and crawly comes to a climax on Wednesday with Halloween and will end with Día de Muertos on Friday, so now is the ideal time for the The New York Times to publish a mildly chilling augmented reality story for children.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
Electronic Arts is inviting players of The Sims Freeplay and their friends to visit the homes of their Sims in augmented reality with a new AR mode that supports multiplayer and persistent content using ARKit 2.0.
Google subsidiary Owlchemy Labs has cooked up an experimental ARCore mobile app that enables smartphone users to follow along with their VR friends as they play games in a head-mounted display.
Have you ever browsed through Lenses on Snapchat and got bummed out when the app recommends that you "try this with a friend" and you're all alone? Well, now you can take AR snaps with your cat!
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
