News: Amazon Pushes Athletic Wear in Augmented Reality with Mo-Capped Fitness Models
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
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Insta Slang Explained: What's the Meaning of Finsta?
Combine the word "fake" with the word "Instagram" and you get what's called a "Finsta." If you are concerned about posting pictures on social media that you wouldn't want your family or boss to see, then a finsta account might be the thing that you need.
News: The Government Is Coming for Your HMDs!
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
NR50: Welcome to Next Reality's 50 People to Watch in Augmented & Mixed Reality
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
News: USA Today Scores Points with NHL Fans via Augmented Reality Profile of Capitals Star
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
News: Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
News: Magic Leap Conference Videos Dive Deeper into Medical, Audio, & AR Cloud Uses for Magic Leap One
It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.
News: Moschino & H&M Harness the Power of Magic Leap One to Intro Augmented Reality to the Fashion World
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
News: MagiMask Is Probably Not the AR Headset You're Looking for, but Offers a Cute Trick for Mobile AR
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
News: Jaunt Hit with Layoffs as Startup Abandons VR Business to Focus on Augmented Reality
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
News: Adobe Recruits Adidas to Create AR Retail Store Experience via Project Aero
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
News: Visualix AR Cloud Platform Looks to Give Enterprises the Ability to Virtually Map Their Facilities
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
News: Did NASA Leak the HoloLens 2 in This Video?
Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers.
Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Twitter 101: How to Stop Getting Notifications from Anyone That You Don't Know
Twitter is a hotbed for abusive accounts. Because it's such an open app, strangers from all over the world can see your tweets. Obviously, not everyone agrees on everything, but sometimes things can escalate to the point where it's considered harassment from people you don't even know.
How To: Stay Updated on Anyone's Tweets Without Following Them
Following someone on Twitter is an investment. You virtually agree to have their opinions, tirades, and hot takes spewed across your timeline. It can get annoying real quick if they're known to post controversial comments periodically. However, there are other ways to stay updated on someone's tweets without you having to hit the follow button and go all in.
News: Artemis Smart Mirror Shows Off AR Vanity for Coty's Wella Professionals Salons
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
News: What Is Social Media Day?
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers are talking up a storm about this, most people are simply asking "what is social media day?"
News: Hit Musical.ly Live Show Gives Teen Girls a Platform to Create
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
News: How Instagramer @Foodbabyny Turned a Food Obsession and a New Baby into Fancy Free Meals
If you want to become a food Instagram star, you may want to consider having babies. Well, to be more specific, you might need Mike Chau's two adorable children, Matthew and Samantha.
How To: Create Your Own Photo Filters in Adobe Lightroom for Faster Edits Later
Editing photos can be tedious, especially if you are using a similar theme for all of your photos. It takes time to select every tool, play with the bars, and find an adjustment that you're happy with. Luckily, there's a faster way. Adobe Lightroom for Android and iPhone allows you to save your favorite editing presets so you don't have to change every photo every time.
Exclusive: Hands-On with North's New Focals Smartglasses & Flagship Store in New York City
On Tuesday, the smartglasses startup known as North finally took the wraps off its Focals product, but in a very unique way: The team simply opened a couple of stores and invited the public in.
News: Ghostbusters World AR Game Arrives as Halloween Treat & We Dive into Its Location-Based Tricks
Because timing is everything, the latest entry in the location-based augmented reality gaming sweepstakes, Ghostbusters World, has arrived just in time for Halloween.
News: Inside Magic Leap's Cinematic Partnership with Andy Serkis & The Imaginarium's Experimental Motion Capture Experience
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
NR50: Next Reality's 50 People to Watch: Aileen McGraw
Microsoft has always been pretty good with customer service, especially from the developer's end point. In recent years, since Satya Nadella took over as acting CEO, the level of customer and developer care has become something much more. This software giant has gone out of their way to learn about what works and what doesn't and to adjust.
News: Looking Glass Teams with Reggie Watts to Auction Holographic NFT Art, Paving Way for Popularizing AR Art You Can Hold
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
News: Facebook Opens Enrollment for Spark AR Curriculum to Grow AR Creation Community
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
News: Samsung, Not Apple, Makes the Best Social Media Phones (& We Can Prove It)
We recently set out to find the best phones for people whose primary usage revolves around social media apps like Facebook and Instagram. Samsung, Apple, and Google were the three brands that made our top five, and while the latter only had one finalist, the two bigger OEMs had a pair of phones each. What struck us, however, was that Samsung's phones edged out Apple's not once, but twice.
How To: 8 Shortcuts to Improve Your Instagram Experience on Your iPhone
Instagram has extensive tools built in for creating and editing posts and Stories, but there could always be more. Third-party apps can help you add photo and video effects for even more visually stimulating content, as well as create announcements, text-based images, and everything in between. However, now that Shortcuts exists on iOS, you may no longer need all those extra apps on your iPhone.
Hands-On: Hands-On with Magic Leap & Weta Workshop's Dr. Grordbort's Invaders
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.
News: Magic Leap's Chief Content Officer Rio Caraeff Opens Up on Walled Gardens, Data Privacy, & Blockchain
Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.
News: Oculus Rift Creator Slams Magic Leap One as 'Tragic' & Magic Leap's CEO Quickly Hits Back
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
Opinion: Facebook's Big Smartglasses Mistake—Not Pairing Ray-Ban with Instagram Instead
One of the best recent outings in the Marvel universe is the animated series What If...?, which explores alternate universe takes on various superhero storylines that deliver fascinating scenarios if one single factor had been different in the story.
NR30: The Augmented Reality Investment Leaders of 2018
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
NR50: Next Reality's 50 People to Watch in Augmented & Mixed Reality
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
How To: Cheer for Your Favorite NBA Team Virtually in the Orlando Bubble
Now that MLB has finally begun to play ball without fans, the NBA is gearing up to restart its season with 22 out of teams qualifying to play in isolation in Orlando and advance to the playoffs.
News: I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
News: How Does the Samsung Galaxy S22 Ultra's Battery Life Compare to the iPhone 13 Pro Max's?
With the new Samsung Galaxy S22 Ultra release, the first thing you may be wondering is how its battery life compares to the iPhone 13 Pro Max, Apple's biggest model from 2021. We've rounded up some of the most popular Galaxy S22 Ultra and iPhone 13 Pro Max battery tests from across the internet to bring you answers.