While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
For a company more associated with debugging computer programs, Google's parent company, Alphabet, is making a name for itself by taking on the real thing — mosquitoes.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
Most of us have already had an encounter with the Epstein-Barr virus, or EBV, for short. As part of the herpes family, it's one of the most common disease-causing viruses in humans. We get the disease with (or without) some nasty symptoms, then we recover. However, EBV stays in our body after the illness has ended, and it's one of the few viruses known to cause cancer.
Even though the Ebola virus was discovered as recently as 1976, over 30,000 people have been infected since, and half have died a horrible death. Since there's no way to cure the infection, the world desperately needs a way to prevent it — and the five similar viruses in its family, the ebolaviruses.
The evolution of our infection-fighting systems may have something to teach modern scientists. That's what a group from the University of Granada in Spain found when they studied a protein that's been around for over four billion years. Their work, by senior author José Sánchez-Ruiz and colleagues in the Department of Physical Chemistry, was published in the journal Cell Reports.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
A recent pathogen outbreak in Illinois is just one of many outbreaks of an underappreciated, but serious, viral infection passed from rodents to humans. These hantaviruses have been cropping up more frequently in the last decade or so, giving us more reason to clean out our dusty attics, basements, and garages.
To shine light on the future of the relationship between humans and viruses, a team of researchers from the University of Oxford looked into the dim and distant past.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
This week, Silk Road was shut down for good when the FBI seized the anonymous online marketplace after Ross Ulbricht, aka Dread Pirate Roberts, was arrested. This comes just two weeks after another illegal marketplace called Atlantis shutdown. However, there are plenty of other black markets hiding within the Deep Web, freely and anonymously accessible using the Tor browser.
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
When you move into your first apartment, it's a magical and joyous experience. And then the reality hits that you're broke, have no furniture, and the shower doesn't work. We've all been there, and while we can't aid you with your shower problems, we can help with turning mismatched flea market chairs into a set of more coherent seats.
Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
Norovirus outbreaks occur all year long, but peak in the winter months, which means we are in the middle of norovirus season. But there's still time to protect yourself from the highly infectious bug.
Avian flu is making the news again with new human cases in China reported in January. What does "avian flu" mean to you—and how dangerous is it?
In the past, creative chefs and bakers have been rewarded for their daring in the kitchen with viral attention from the internet—like the rainbow bagel or cronut. These sensations weren't crafted for the sake of going viral, but ended up generating an insane amount of buzz anyway.
I went to one of the Berlins market on a search for Pearls / Beads and other stuff for Macrame. I really love the sound of this market which is in lots of different languages of the world and its so cool. And then I went to Alexanderplatz and you can see how it looks there, if you haven't been there.
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Carolyn Dickerson teaches viewers about the connection between pink eye and makeup! Your pink eye may first start off and seem like a cold in your eye! Sometimes you may not know which pink eye you have. If the week progresses and your pink eye does not get any better, then you do not have a viral pink eye! It will continue to get worse if your eye does not drain properly! First, you can use sulfur based drops but this may be too much. You can also use a oral antibiotic! Swelling, draining an...
Check out this video to see how to collect blood with the BD Vacutainer Eclipse Blood Collection Needle.
In this tutorial, we learn how to play the auction house market to make gold in World of Warcraft. The first way to make money is to play the world of bets so you can sell things that people need for a 300-500% income on what you are selling. After this, you will make hundreds and thousands in goal in just the first day. After you do this and get the hang of it, it will quickly turn into one of the easiest ways to make money while playing this game. Practice learning the auction house and wha...
Storing your groceries or recent purchases from Target in the provided plastic bags may be convenient, but think of how many people use these non-biodegradable plastic bags and then toss them every day and every year. Help clean up the environment by making reusuable tote bags from t-shirts!
A video presentation by Jeff White on the role of Mattress and Box spring Encasement in bed bug management plan and how it will help in early detection of bed bugs
There are many different applications available on the Android market today, and if you want to download and use a lot of them on your Droid Bionic smartphone, you'll need a great way to organize them. Thankfully, Motorola has provided this guide on creating "app groups" which serve to better categorize your apps into folders.
The Xperia Play is a Sony Ericsson smartphone on Verizon built for gaming on the go. The mobile phone features a slide-out gamepad that you can use to navigate the web and play different gaming apps preloaded on the phone or downloadable from the Android market.
There are a variety of sensors on the market for your digital SLR camera - but which one is the right for you? This tutorial gives you a good run down of each sensor with their strengths and weaknesses so you can easily pick the best one for you.
If your band has gotten to the point where you think there is market for your music on iTunes, well done. You're probably wondering how you actually go about selling your music on iTunes. This video will show you one way to submit your music to iTunes using a service called TuneCore.
Mark Dommen, chef-partner of San Franciscos One Market Restaurant, advises viewers against the wrong approach: Do not use a dull knife, do not carve at the dining table (as much as you might want to), and do not hack at your bird willy-nilly. This video demonstrates all the wrong ways to carve a turkey. Pay attention for advice on the correct way to carve a turkey!
As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods during the global COVID-19 pandemic.
