With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
In the technology space, there are certain brands you grow to depend on. Whether it's due to a long, multi-decade track record of success, or new innovations that blow you away, some tech names accrue a rare kind of brand equity with users that's difficult to earn.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
The wildfires that spread across Northern California for two weeks in November were among the deadliest and most destructive in the state's history. Ultimately, the incident claimed 85 lives, and hundreds of people are still missing in the wake of the disaster, which impacted over 154,000 acres of land.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
The staff at Next Reality News is legitimately excited about the prospects that Google's ARCore could bring not only to smartphones and tablets running Android, but also to Android-based hardware such as smartglasses.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
Beijing- and Seattle-based DataMesh have announced the release of a new enterprise geared mixed reality middleware — MeshExpert. This solution for collaborative interaction with dynamic data is made up of two primary components: MeshExpert Live!, a 4K mixed reality capture system built off of the Microsoft Spectator View, and MeshExpert DataMix, which offers the ability to blend different types of data with XR and mobile hardware.
Put yourself in Google's shoes: You know that business is becoming increasingly mobile, but the mobile operating system you maintain is wide open by design, and it's garnered legions of loyal fans that love to explore and exploit every aspect of it. There's a clear conflict of interest developing.
Since it's introduction, iPhone has become the standard for design and ease of use, redefining what's possible on a mobile phone. And now with iPhone 3G, this revolutionary device gets even better, offering even more advanced capabilities. iPhone 3G works with fast 3G cellular and wi-fi networks around the world to keep you connected wherever you go. With its integrated GPS technology iPhone 3G makes it even easier to find where you are and where you're going. iPhone 2.0 software includes sup...
If you're a normal, non-corporate video conferencing user, you may not have heard of BlueJeans, but in the corporate world, the software has long been a major staple when it comes to remote meetings.
The enterprise-focused category of augmented reality doesn't often get the headlines due to its relatively sedate profile as a mostly factory floor and training-based tool.
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
