The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
With just a few more days to go before its release in theaters, the Star Wars: The Last Jedi push has gone into overdrive. On Monday, Google released "The Last Jedi AR Stickers," a set of augmented reality stickers that lets users put a number of different Star Wars characters and objects into the real world.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
Despicable Me 3 is coming to theaters this summer, and it seems that Minions are everywhere. Literally. You can't even escape them on social media because they've taken over Snapchat with the release of three augmented reality lenses. That's right, this new AR feature means that there could be Minions in your flower crown.
Mockingjay - Part 2, the final film in the Hunger Games series, hits theaters next month, and what better way to celebrate one of the series' most fabulous characters than with an over-the-top costume this Halloween?
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Regal Cinema's augmented reality magazine Moviebill enjoyed a big debut in April and it has its sights set on an even bigger (virtually) outing with its next edition.
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
Master director Steven Spielberg's virtual reality epic Ready Player One is coming to theaters in just a few weeks, but you can get an early look at some of the best parts the latest trailer, "Come With Me," which was revealed on Thursday.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.
A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Emojis, for better or for worse, have essentially taken over online forms of communication. And now, thanks to a recently discovered feature in iOS, they are going to change the way you search for nearby places.
For 365 days of the year, our mothers show their love for us by driving us places, cooking us food, doing our laundry, and being our number-one cheerleader. But for one day of the year, we all get up early in the morning and show our love for our favorite women. Often, that means cooking breakfast or making brunch, or running to the store to grab a pre-selected bouquet of flowers.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
There's never been a better time for streaming videos on your phone. With so many options available (including a potential mobile-only Netflix tier) and so many new smartphones having large screens, there's a good chance you know someone who mainly use their phone for videos. And if you looking for a gift for them, there are some great options.
This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.
I still remember when I had to get up from my comfy spot on the couch to change the channel on my old television. So for me, the remote control may be one of the most underrated inventions of the last century. These days, remotes take on all sorts of shapes, not just the typical brick, but also in the form of watches and cell phones.
The movie theater business is hurting due to the pandemic, but that hurdle is actually the perfect set of circumstances for movie studios to lean hard into augmented reality marketing.
There are times when leadership is tested. This is one of those times. As government and business leaders around the world are grappling with the unfolding coronavirus pandemic, the real-time responses to the crisis from many leaders have been great and, at times, less-than-optimal.
Bed bugs are brown and creepy. Could you spot one in your hotel room? A new study reveals most people are freaked out by bed bugs, but only about 35% could identify one.
Pokémon GO made waves as the first augmented reality game to gain popular adoption. In fact, it was so popular that it only took a few days to uncover some the benefits and serious issues with combining physical and digital worlds.
As someone with a pretty nice TV, I've never found the allure in purchasing a projector. While they're certainly smaller and sleeker than a television, and more portable, they can be pricey and produce a less than stellar image. And who really buys a projector anyways? They're for school, they're for work, they're for theaters, but they're not really for my apartment, right?
By now, nearly everyone with any type of media access is aware that Sony Pictures Entertainment was hacked on November 24th. Although there can be many interpretations and lessons drawn from this audacious act, there is one indisputable conclusion: it and its ripples across the globe underlines how important hacking has become in our all-digital 21st century. As I have emphasized so many times in this column, hacking is the discipline of the future. From cybercrime to cyber intelligence to cy...
There is never a dull moment when it comes to the internet. You can find practically anything you want, whenever you want it. To make that process even smoother and more direct, companies have created a bunch of apps designed to help you find what you're looking for, or enlighten you on a subject you may not have even thought of yourself.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
