In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doing well and only continuing to grow.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Snapchat announced today that you can now design geofilters in-app, making it easier than ever to customize your snaps. This new feature incorporates a mobile creative studio, so you no longer have to use your computer to create your custom masterpiece.
Snapchat's newest feature will allow you to see where your friends are posting from around the world. Called Snap Map, this easy-to-use update gives users the ability to view your friends' stories and locations on a map.
Popular photo-sharing service Snapchat has released a major update to both its Android and iOS applications today, bringing secretive chat messaging and live video chatting.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Snapchat just rolled out a feature that lets you create custom Filters and Lenses. While the average Geofilter won't run you more than a few bucks, it's not that hard to exponentially jack up the price. Amazingly enough, Snapchat's latest attempt to monetize their platform can ultimately cost you as much as $999.99. Ignore the penny, let's call that a cool grand.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
Snapchat has been known to jazz it up for big events. They went deep on the Grammys, taking you behind the scenes — and adding a James Corden lens to boot. So when Snapchat had a super cool filter up their sleeve for Super Bowl LII, we weren't exactly shocked.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
Snapchat's Geofilters add a little flair to Snapchat, giving you the option to dress up your Snaps based on where you took them. They're so popular, in fact, that we even showed you how to pull Geofilters from locations outside of where you are.
It looks like Snapchat, it feels like Snapchat, but after using it for a few minutes, you realize there is a huge difference between Facebook's new Slingshot app and the Snapchat we've all grown so accustomed to.
It's no secret that Snapchat has upped its AR game as of late. They're competing neck-and-neck with the likes of Instagram to see who can out-cool the other. Snap Inc's latest endeavor, 3D Paint, aims to steal the AR spotlight once again by giving you the ability to draw over the real world.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
First, there was SnapCat. Now, we have DogChat! Or SnapBark? In October, Snapchat took social media by storm with its Lenses for cats. But the latest addition to the camera app has given dog lovers an augmented reality Christmas gift they won't want to return.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
With its recent acquisition of 3D gaming engine PlayCanvas, Snapchat parent Snap, Inc. appears to be preparing a challenge to the existing players in the world of game development, particularly in terms of augmented and virtual reality gaming.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of "World Effects" to its Messenger app.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
One of the most popular things to do on Snapchat is to earn a Snapstreak. This occurs when you and one other friend have sent snaps (not chatted) to each other within 24 hours for at least three consecutive days. One you've passed the three-day mark, then you and your friend will receive a fire emoji next to your names.
Who said you need a smartphone to use Snapchat? A new application in the Mac App Store, appropriately dubbed Snappy, allows you to send and receive Snapchats directly on your computer. Check out the guide below to learn how to go through all of your Snapchat stories, take and send photos with filters, and text just like you would on your mobile device.
Snapchat recently introduced geofilters to its ephermal messaging platform—cute stickers that you can add on your Snapchat, which showcase your location.
Snapchat is an app built on sending quick-to-disappear pictures to your friends and family. Sure, this is the primary function of the app, but sometimes users want longer-lasting Memories while interacting with Snapchat. While My Story allows snaps to stick around for 24 hours, they still disappear in time. This is where Memories come in handy.
Saving a Snapchat photo onto your Android device is a simple process, but it always notifies the sender that you took a screenshot of their picture. Some of you may want to remain undetected when taking a screenshot, and where there's a will, there's a way.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
Snapchat is a wonderful app that allows users to "talk with pictures." You can send other users pictures of what you have going on in your day-to-day life, and they can respond with what's happening in their own. It's a seamless way to have a conversation with someone using visuals — sometimes even faster than you would be able to with words.
