With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.
With an iPhone that includes a digital eSIM option aside its standard Nano-SIM card, you can have two cellular service accounts. One can be your primary line with your main wireless carrier, and the other can be from your main carrier or another provider. The eSIM account can be prepaid or postpaid as well as data-only, which is great for traveling. But which wireless providers support eSIM?
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
When Google first announced Android Oreo (Go edition), many believed these devices would be focused more on developing countries. However, thanks to ZTE, we'll be getting Android Go stateside, so US customers on even the tightest of budgets can still enjoy the convenience of a smartphone.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
All eyes will be on Tesla CEO and founder Elon Musk tonight to see if he is reveals details about the status of Tesla's challenged Autopilot at tonight's official Model 3 launch party.
The next-generation Audi A8 to launch in July is expected to be the world's first Level 3-capable production car to go on sale in retail channels.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
One of the big hurdles when equipping vehicles with sensors for autonomous driving is the cost. For example, the Light Detection and Ranging (LiDAR) sensors that power many versions of self-driving car technology are pricey, currently ranging from around several thousand dollars up to $85,000 per sensor—and vehicles often need multiple sensors to see enough of what is going on around them to drive safely.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
Two weeks ago, Samsung took the wraps off their much-anticipated Galaxy S9 flagship. Preorders opened on March 2 with official retail availability scheduled for March 16. As usual, several of the US carriers have begun shipping the devices ahead of schedule. Last week, Sprint began shipping out devices to a few lucky customers. Today, T-Mobile appears to be joining the party.
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented reality.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
If you or someone you know has younger kids and you're looking for an augmented reality toy, Pai Technology has just the educational option for you.
With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
Here it is folks, after weeks of constant leaks and speculation surrounding the highly anticipated OnePlus 5, the company has decided to release a high-res image of the new phone on the official OnePlus Google+ page.
With all the hype surrounding the recent Galaxy S8 release, it can be easy to forget Samsung makes other smartphones. But let's be real here; $726 isn't cheap. If you're someone who doesn't want to drop that kind of cash on a smartphone — or who doesn't feel your device needs all the bells and whistles that come with Samsung's premium line — the new J3 Prime might be right for you.
3D printers have been surging in popularity for both professional and personal applications, and now OLO is on the verge of making 3D printing practical wherever you go. Their eponymous 3D printer is battery-powered and uses the light from your smartphone's screen to create 3D objects out of special "daylight" resins.
Sometimes it's not the look of a product that makes it unique, but the thought that went into it. That's what struck me about TobyRich's SmartPlane—it isn't the most elegant toy on the market, but its simplicity and function make it a winner.
