On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
Computer vision company Blippar has already dabbled with outdoor AR navigation, but now it wants to make it easier for people to make their way through indoor spaces with augmented reality.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
At their event in San Francisco today, Microsoft announced that they have begun accepting pre-orders for Windows Mixed Reality headsets from Acer, Dell, Lenovo, and HP, with the devices arriving on Oct. 17 along with the Windows 10 Fall Creators Update.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.
Architects are natural candidates to be early adopters of mixed reality. Their trade consists of not only designing buildings and spaces, but also presenting those designs to clients, who then decide that their vision is worth spending thousands (if not millions or billions) of dollars to build in reality.
A new Windows Insider Preview, version 15055, was released on Friday, March 10. Along with the normal collection of bug fixes and new features came a secret addition to the Mixed Reality Portal in the update. Windows Mixed Reality, along with Cortana, can now teach you how to use the platform, and, hopefully, usher in with it some understanding of what mixed reality is.
Oh, no! Your formal event is in just a few hours, and you've realized you have no idea how to tie a necktie! This tutorial shows you how to tie both a half windsor and windsor (or double windsor) in a necktie.
Before we realized that the world was round, there were lots of theories otherwise. One popular idea was that the world was flat, kind of like a box, and that you'd fall off if you walked to far to any one side.
Got a case of the wintertime blues? Then use a snow day or just a boring Sunday afternoon to put together this simple and inexpensive skinny notepad. Yeah, we realize you can purchase notepads at just about any office supply store, but these pretty, beribboned notes will cheer up your day every time you write on them.
Is it the midnight hour before Thanksgiving and you've suddenly realized you've spent so much time worrying about the food that you have no table decorations? Don't fret; simply check out this video to learn how to prepare simple last-minute centerpieces using a vase, fruit, and candles.
You probably decorate your dining room table for Christmas, but what about Thanksgiving? We realize that the big turkey, mashed potatoes, and various other sides take up most of the room on the table, but that doesn't mean you can't add some non-edible flavor.
If you can successfully and convincingly draw complex levels on a sheet of paper, then you can draw just about anything. Despite having been around for thousands of years, representative art only approaches reality and reflects it, rather than depicts a believable replica of it.
Many people use mastic when applying ceramic floor tiles, not realizing that mastic will never completely set and is thus vulnerable to cracks if you put a lot of weight on it. Thinset is actually a much better product for a job like this. In this video, Tim Carter, of Ask the Builder, will show you how to use thinnest to apply floor tiles.
Few Bluetooth users realize that Bluetooth headsets can be hacked or otherwise exploited to a remote attacker the ability to record and inject audio through the headset while the device is not in an active call. SANS Institute author and senior instructor Joshua Wright demonstrates, and explains, the security vulnerability in this how-to. For more information, including step-by-step instructions on how you can replicate this hack yourself, take a look.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
