It appears that the floodgates of consumer-grade augmented reality smartglasses from China are now open, with Mad Gaze being the latest company to rush its product through.
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles.
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.
In just a few days, all the Galaxy S9 and S9+ leaks will come to an end, as Samsung will officially unveil its latest top-tier smartphone. But before that happens, we're all getting another leaked image of the handset thanks to a bit of snooping and the magic of augmented reality.
We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Now that it has buried the legal hatchet with Meta Company, augmented reality startup Dreamworld has announced plans to open up pre-orders for its Dream Glass AR headset.
Mobile gaming is a huge industry that raked in more than $91 billion in revenue in 2016, and of course, all of the major players get most of the glory. But smaller, independent game developers make some of the most fun and unique games out there — it's just harder to find their stuff because they don't have the promotional budget of studios like Rovio and Gameloft.
If you've ever wanted to be right in the thick of an operating room, you're about to get your chance. On Thursday, April 14th, you'll be able to watch a VR live stream of a tumor removal surgery. With their 360-degree camera, you'll be able to see the entire operating table and its surroundings.
If you like free stuff and own a Samsung Galaxy device, then you're entitled to two free popular movies in the Google Play Store—but you better hurry fast, because there's only a certain number of free downloads available.
American Horror Story might just be the craziest TV shows out there, with its absurd plot twists, creepy, over-the-top characters, and wicked storyline. It's gained a cult following ever since the first season, Murder House, and has even earned some Emmys along the way.
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We all expect a little something on our birthdays, so why should those expectations drop when we are talking about our gaming systems? Microsoft has started handing out birthday gifts to its Xbox LIVE Gold members with their new MyAchievements rewards program. Those eligible for the gift will automatically receive the offer on their dashboard. To be eligible for the free gift, you must be:
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
We've got almost a full year until the next installment of Ghostbusters arrives, but in the meantime, it turns out that Sony is about to launch an augmented reality experience that will let fans use immersive computing to combat the franchise's whimsical apparitions.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
