Today's Top News: The Point of No Return for Carmakers
The automotive industry is traditionally very conservative, so when a carmaker says it will launch a particular model or feature by a certain date, it means a lot.
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News: Apple Bursts onto Augmented Reality Scene with ARKit
During the opening keynote of their Worldwide Developers Conference today in San Jose, Apple introduced the ARKit for the new iOS 11 that will bring augmented reality apps to millions of compatible iPhones and iPads.
News: NFL Audibles to Augmented Reality for Fan Experience
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
News: Uber's Driverless Car Program Executive Quits as Court Case Rages On
Uber's driverless car program lead has quit after just one year working for the ride-hailing company.
News: Lyft Secures $500 Million in Funding to Help Compete Against Uber
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
News: Design Your Dream Room with Pottery Barn's New Augmented Reality App
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
News: Nickelodeon Producing Animated Series 'Meet the Voxels' for AR & VR
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
News: Barber Buzzes 'Last Supper' onto Man's Head
The Last Supper, or L'Ultima Cena, is a mural painted by Leonardo da Vinci in 1498. It is considered one of the greatest paintings of all time, and if you live in the San Antonio, Texas area, or are willing to travel, you can get it shaved into the back of your head.
News: Punch-AR Takes a Jab at Quality Control on Construction Sites
A virtual design and construction services firm has built an augmented reality application that uses the Microsoft HoloLens to improve the efficiency of quality control on construction sites.
How To: Make a hot dog booklet
Susan Kapuscinski Gaylord teaches you how to make a book from one piece of paper. Inauagural Celebration Book
News: Snap Scores Big in Battle for Augmented Reality Platform Talent, Pulls Two Executives from Rival Facebook
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
News: Microsoft Launches HoloLens 2 Development Edition, Offers Free Unity Pro & PiXYZ Plugin Trial Package
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
News: Snap CFO Resigns After Just Seven Months on the Job
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
News: What You Need to Know About ZTE's Ongoing Battle with the US Government
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
News: Capital One Introduces AR Features to Ease the Car-Buying Experience
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
News: Theaters Turn to Mobile AR Gaming to Reclaim Pre-Show Movie Experience
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
News: Transformers Really Are More Than Meets the Eye in New Movie Tie-in AR App
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
News: MAC Cosmetics Stores Get AR Makeover with Virtual Try-on Mirrors
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
Market Reality: Perfect Corp. & EchoPixel Close Series A Rounds on Interactive Apps
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Apple AR: Lowe's Builds Pair of AR Apps with ARKit
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
News: Qualcomm and Himax Align to Advance AR Hardware with 3D Camera Sensor
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
Today's Top News: Congressional Republicans Push Bill to Let Silicon Valley & Detroit Lead the World in Driverless
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
News: Uber CEO Travis Kalanick Is Out Amid Turmoil
Uber CEO and co-founder Travis Kalanick is taking an indefinite leave of absence from the company, as Uber's recent upheaval has far overshadowed any developments in its driverless initiative during the past few days.
News: Tata Elxsi Licenses Driverless Software to Top-Five Carmaker, Doesn't Say Which One
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
Market Reality: Boeing HorizonX Takes Flight with AR Investment
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Obama vs Romney: A Useless Battle
Assuming everyone knows of the recent "String of attacks" passed between Obama and Romney, I just want to talk about how useless this entire thing is. I'll try to be as un-biased as possible.
News: News Clips - June 14
An amazing amount of news this week; new proposals and new agreements have sprung up. But so has our "need" to spread our presence. The military warns of another war, while 26 congressmen decry the use of drone strikes. Read on:
How To: Clear up office clutter
It's easy to find yourself drowning in a pile of papers and nick-nacks if you're not armed with a good organization system. By taking the time to set up a system where everything is condensed and has a place you'll find it much easier to keep it that way.
How To: Join the Peace Corps
The Peace Corps -- have you ever thought of it? It crosses everybody's mind at one point or another, but mostly college students. The Peace Corps offers many benefits, like life experience, student loan repayment, and travel. If you are ready for 27 months of hard but rewarding work, a job with the Peace Corps might be for you. These steps will help you on your way toward an unforgettable experience.
News: Magic Leap, Intel Bring Augmented Reality Cinema to SXSW
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
News: Qualcomm & Bose Back RealWear's Enterprise Augmented Reality Wearables in $80 Million Funding Round
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.