With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
Earlier this week, Snapchat announced a partnership with NBCUniversal regarding the 2018 Winter Olympic Games in South Korea. Starting on February 10, Snapchat will be streaming a feed of NBC's live broadcast of the Olympics in Pyeongchang.
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
A new telemedicine application for the Microsoft HoloLens is promising paramedics and EMTs a new tool for diagnosis and treatment of patients in the field.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
While augmented reality is a means for presenting news to their audiences to some media outlets, Bloomberg is interested in how the technology can improve the way journalists work.
To celebrate the release of Spider-Man: Homecoming and to advertise Dell's newest gaming laptop, Dell and Sony Pictures teamed up to create a live game in Times Square. Simply walk through the tourist hotspot to unlock the game and help Peter Parker save the day.
Last month, AT&T made headlines with its disastrous launch of its 5G Evolution network (spoiler alert: it wasn't actually 5G). T-Mobile responded to the embarrassing news by saying the company would be working on its own 5G network, and would take its time rolling it out. Well, T-Mobile may have just pulled an AT&T — T-Mobile is launching LTE-U in the US, and things seem pretty similar to the 5G Evolution's introduction.
The Nokia 6 has been out since January, releasing in China before having a slow trickle of releases throughout the year. Despite announcing a global release, the United States never received a street date for the smartphone, and for all this time, Nokia has left us out to dry. Now, it seems, their phone could be on its way as the 6 has received its FCC certification.
Microsoft announced yet another exciting partnership for HoloLens today — thyssenkrupp, an industrial engineering company best known for their elevators — continuing to prove how useful augmented reality is in the workplace.
The Easter Bunny is about to get his first experience with mixed reality. Virtual Reality Los Angeles (VRLA) will host its third annual expo in April, and this year's attendees will get to experience a fun Easter egg hunt sponsored by AfterNow and VRLA, in partnership with mixed reality king, the Microsoft HoloLens.
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
HoloMaps, an application by Seattle-based Taqtile, is available for free on the Windows Store. Taqtile, whose Vice President of Product Management was Microsoft's former Director of Business Development, is one of the few partners currently in the Microsoft HoloLens Agency Readiness Program. This interactive 3D map they have created, powered by Bing, offers more than just a top-down view of the world on the HoloLens.
If you tend to go over your data allotment each month, or are constantly afraid you will, Verizon Wireless is giving you chance to relax a little bit with up to 2 GB free data for two months.
If you've ever wanted to be right in the thick of an operating room, you're about to get your chance. On Thursday, April 14th, you'll be able to watch a VR live stream of a tumor removal surgery. With their 360-degree camera, you'll be able to see the entire operating table and its surroundings.
If you've been debating on whether or not HTC's new virtual reality headset, the Vive, is worth the $800 price tag, then you'll be able to find out for yourself soon enough.
YouTube and the National Football League have announced a partnership that should greatly improve the online experience for gridiron fans. In a posting on their official blog, YouTube outlines a deal that will bring NFL video clips to their immensely popular site while bumping official NFL pages up to the top of relevant Google search results.
The internet is a great place to find information for pretty much anything you can think of. So why shouldn't it be a place for official higher learning? I'm not talking about a course in Wikipedia or SparkNotes, but real colleges offering real college courses completely online. And guess what—it's FREE.
There's nothing more inherently awesome than looking up into the stars and wondering WTF is really out there. Outer space is one of those rare items that a Google search cannot provide all of the answers for.
It seems like every other day there's a new security threat or data leak in the news. Whether it's your credit card PIN or your smartphone's apps leaking your email address, no one wants their personal information out there, especially passwords. And if you use the same email address and/or password for more than one site, the effects of someone getting hold of your credentials can be catastrophic.
Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
In recent years, Google's Arts & Culture project has been leading the way in terms of innovating the practice of using technology to preserve landmarks and great works of art via digital 3D copies. Increasingly, these efforts are also giving history buffs the chance to experience classic works and spaces with unparalleled intimacy through the wonders of augmented reality.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.
A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
