While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
On Oct. 19-20, the MOC Exhibition Center in Munich, Germany will play host to the Augmented World Expo (AWE) Europe 2017.
In a recent series of tweets, investor and entrepreneur (and NR50 member) Amitt Mahajan summarized the challenges and opportunities for iOS developers looking to leverage Apple's ARKit for augmented reality experiences.
Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animators from an Emmy and Oscar award-winning studio.
A market research report, posted on February 27, 2017, forecasts that the image recognition market will grow to nearly $40 billion worldwide by 2021. The market, which includes augmented reality applications, hardware, and technology, generated an estimated $15.95 billion in 2016. The report estimates the market to grow by a compound annual growth rate of 19.5% over the next five years.
We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
The reality of tomorrow will not be static. We're here to bring you a daily look into the cutting edge innovations poised to merge the impossible worlds of our imagination with real life. We're NextReality.
When you post something online, it pretty much stays there. So it's no surprise that Snapchat, the self-destructive photo-sharing app, became such a huge hit, boasting an estimated 50 million users. Its ephemeral nature has proven popular, especially with teenagers—who are now well aware of the burden that permanence on the internet has.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
In hopes of strengthening its growing augmented reality team, Apple has reportedly hired Michael Abbott, an engineering and investment veteran with past ties to Twitter, Microsoft, Palm, and others.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Germany-based Pupil Labs has jumped into the UX and control deep-end with a range of products that allow the user to add eye tracking to not only their existing augmented and virtual reality head-mounted displays but computers as well. This type of technology can add a new depth to the way we control devices.
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
It takes a lot of time, effort, and cash to create a unique Halloween costume that will likely never see the light of day after the 31st. Not to worry: you can do it on the cheap and feel savvy and creative while everybody compliments your ingenuity.
Cooking may be an art, but baking is a science. It requires precise measurements since the outcome is based on chemical reactions. Using too much or too little of one ingredient can be the difference between perfect, crunchy-yet-chewy cookies and the dreaded "one big cookie." That's why frozen cookie dough and pre-made bread and cake mixes are so popular. They're easy to throw together, and pretty much guarantee success every time. But what if you're feeling so lazy that you don't even want t...
Dianne Tice and Roy Baumeister gave a bunch of college students a questionnaire in which the students answered questions about their work habits. In a class which she taught, Tice also assigned a paper with a deadline which she said could be extended and observed which students availed themselves of the option to extend.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
