After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
The future for the Meta 2 augmented reality headset will have to wait. While shipments were supposedly on their way out back in June, Meta revealed today that they need a bit more time to provide the best possible experience—and that's really for the best.
Winter hair is usually lackluster and dry. Most of the time, we're just hoping that it doesn't resemble a thing of tumbleweed.
The beauty industry uses a lot of long, tricky words on their product labels. From paraben-free to noncomedogenic, it can get confusing trying to decipher just what it all means.
In this tutorial, we learn how to tease your hair using Bumpit hair products. This is a product that you put in your hair to give you lasting volume all day long. It has ridges on it so it holds onto your hair and creates a volumized look! Before you place the product in your hair, you will need to gently tease it. To do this, you will take a section of your hair and hold it up in the air. After this, spray it with hair spray and then brush it down to the root from the top. After this, you ca...
Household cleaning products are some of the most toxic things in your house. If you want to get them out and replace them with all-natural alternatives, watch this video to learn how to make alternative cleaning products yourself out of common household ingredients.
You don't need to be packing some in the wallet to create a dazzling makeup look. In fact, many drugstores offer great beauty products that work just as well to create intense eye or lip looks.
Learn how to optimize a Panasonic G1 or GH1 for product photography. Whether you're the proud owner of a Panasonic Lumix DMC-G1 or DMC-GH1 micro four thirds digital camera or perhaps just considering picking one up, you're sure to like this free video tutorial, which presents a complete overview of how to shoot terrific product portraits with a G1 or GH1 camera. For more information, including detailed instructions, watch this digital camera user's guide.
In this video tutorial, viewers learn hoe to apply Frontline for dogs. Be sure that you get the appropriate amount of dosage for your dog. Frontline is a topical flea intake preventive for dogs. Do not let your dog go into water 72 hours before and 72 hours after apply the product. Begin by apply the product in between the shoulder blades. Do this by parting the fur and apply the product onto the skin. Also apply the product at the base of the tail. This process needs to be done once a month....
In this tutorial video, YouTube user "inteltuts" discusses ways to use Photoshop CS4 to help make better looking product pictures, as a way to attract costumers to your online products. Using a black telephone as an example, he first shows how the opacity, linear dodge, and brush tools can help make a product image look shiner, sleeker and brighter. He goes onto create what he calls "glints", which are subtle reflections and areas of sparkling light that he places across the image. Lastly, he...
This video shows how to clean a stained washing machine. Stains are typically caused by brown dirty water in the washing machine. Water is usually brown because it contains high levels of iron. The narrator demonstrates a product called CLR, which can be purchased at Home Depot. It is a product designed to remove iron and lime. He shows how to apply a small amount of the product with a sponge to the inside tub of the machine. He advises to let it soak for about 5 minutes. He then wipes the in...
People think that chickens are like garbage disposals but chickens don't eat everything: you don't want to feed them meat or dairy products; processed foods aren't good for their digestion.
Looking to make a nutritious change in your life? By choosing the right foods in the right amounts, you can reap rewards that will benefit you in all aspects of your life. In this tutorial, learn how to eat healthy and make positive changes in what you consume.
Get the most out of your look, turn yourself into the beauty you are with just a little makeup. Watch this video tutorial on how to create a Barbie-inspired green, pink and purple makeup look. Yep, that's right... learn how to turn yourself into Barbie with this green, pink and purple face. Wow everyone with this new look.
Get the most out of your hair, turn yourself into the beauty you are with just a little hair-styling and a little makeup. Watch this video tutorial on how to create baby doll-inspired hair and makeup. Yep, that's right... learn how to make gorgeous curly hair and beautiful makeup that resembles a baby doll. Wow everyone with this new look.
They may sound like awfully heavy things to be putting in your hair, but these products, used sparingly, are ideal for creating light, unstructured hairstyles. You will need a hairstyling product, a strong shampoo, and a towel. Watch this video hairstyling tutorial and learn how to use hair products to do your hair.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
