Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
Apple is very tight lipped about their products, and their iPhone is certainly no exception, but when products depend on global manufacturing, it's nearly impossible to keep good secrets contained.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
This video shows you how to do video lighting for product shots. In order to do this the presenter begins by putting the product on a plate. He has three lights that are placed around the product. 650 watt shooting onto the background. The second light is 1000 watts, with an open face shooting into a soft box. It has a flag to protect the light. The third light has an umbrella giving fill on the background. He then shuts off all the lights except for the background light giving a shot of the ...
Rather than spending money at a professional salon, learn how to get inexpensive highlights at home. This technique will give you a very natural look with no orange tones. You need a product called Jolen. Mix about 1/4 teaspoon of this powder. Pull your hair back and take small sections about 1/4 of an inch thick and apply product to that section. You should make sure to wear regular gloves as you are applying the product. It is okay if the product mixes with other products. Continue this wit...
The wonderful thing about a "farmhouse brunch" theme is that most of the materials you'll need to decorate are natural and quite affordable. From sprigs of flowers to brown string to burlap, you probably already have most of the things you need lying around the house.
For all that they are marketed as healthy meal alternatives or snacks on the go, granola bars are pretty damn bad for you. With high fructose corn syrup ranking among the top five ingredients in the ingredients list and a bunch of other cheap corn products thrown into the mix, you wouldn't be much better off eating Cheetos.
From Ramanujan to calculus co-creator Gottfried Leibniz, many of the world's best and brightest mathematical minds have belonged to autodidacts. And, thanks to the Internet, it's easier than ever to follow in their footsteps (or just finish your homework or study for that next big test). With this installment from Internet pedagogical superstar Salman Khan's series of free algebra tutorials, you'll learn how to factor a group of special products in algebra.
Learn how to factor the special products of polynomials with this free video algebra lesson. From Ramanujan to calculus co-creator Gottfried Leibniz, many of the world's best and brightest mathematical minds have belonged to autodidacts. And, thanks to the Internet, it's easier than ever to follow in their footsteps (or just finish your homework or study for that next big test). With this installment from Internet pedagogical superstar Salman Khan's series of free math tutorials, you'll learn...
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
If I could think of one thing the world was missing, it would surely be more tablets. While people struggle between shelling out 200 to 500 dollars for a new iPad, Nexus 7, Kindle Fire, Microsoft Surface, or one of the hundred other tablets on the market, the folks over at DreamWorks have decided to make their own, aptly named the Dreamtab. The Dreamtab will have an 8-inch screen and favor applications with the use of a stylus, for coloring and the like. Total cost is rumored to be under 300 ...
Most of the time, when I’m bored during math class, I play with my calculator to satisfy my boredom. Recently, I've discovered that when multiplying any number by 11, 111, or any number similar to it, that it has a pattern (though I guess everything in math has a pattern). I don't know if this technique is original, because I didn't read anything about this. It's just mere observation. If it’s a tried and true technique, let me know.
We all want to spic and span our kitchen countertops, our tile floors, and our bathrooms. But for the most part we can bet you've been unwittingly using storebought detergent cleaners or bleach. While these cleaners are in fact excellent at removing grime and buffing your dirty floors to a Midas touch perfection, they also come filled to the brim with known cancer-causing agents, synthetic chemicals, and other gnarly, hard to pronounce crap.
In this tutorial, learn how to dye your hair blonde if it is naturally dark brown. Dark brown hair is typically the hardest to lighten, and if done wrong you will wind up with orange hair and that is not a good look.
To solve a proportion for a variable you should employ cross multiplication. The basis of cross multiplication is the property which states that the product of the numerator of one fraction and the denominator of what it is set equal to is equal to the product of the remaining denominator and numerator. For example if you have x/15=21/45 you simply need to multiply x by 45 and 15 by 21 then set them equal to each other. The result of this is 45x=315. To solve this new problem for x, divide bo...
This Home and Garden video tutorial shows how to deal with fire ants in the garden. This video is from Danny Lipford. These fire ants have been travelling fast and are spreading rapidly throughout the USA. When a mound of the ants is stepped upon, the entire ant colony will bite and each ant will bite repeatedly. Some people have severe allergic reactions to the ant bites. There are some new products in the market like Over’n Out. You spread it on the entire garden. It takes about six weeks t...
This how to video shows you how to test electrical receptacles. The video covers 5 simple test rules. The first test is to simply attach an electrical device to the socket. The video also suggests the use of market product testers and even voltage testers. This video is perfect for people who are having electrical problems or are just beginning to learn how to take care and maintain their own home. The video is about a minuet and a half long.
Testing products for a living is a bit more complicated than it sounds. You Will Need
As government officials scramble to contain the new coronavirus outbreak with bans on large gatherings, travel restrictions, and school closures, the rest of us have to worry about how we're going to safely purchase water, toilet paper, groceries, and other household goods during the global COVID-19 pandemic.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
