While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
The mother of all games is almost here. Super Bowl XLVIII pits the Seattle Seahawks (or Seachickens, if you're from the Bay Area) against the Denver Broncos and regent exemplar of neck surgeries, Peyton Manning.
Back in the day, musicians used candles as metronomes to keep time. Now, you can too, cause in the music industry, it's better to burn out than to fade away.
If all guitarists did was play chords with a single strum or individually pick notes, the music industry - and guitar music - would be dead as we know it. Some of our favorite songs, both past and present, are so memorable because they vary the articulation of notes on the guitar. This means that rather than boringly stick with the same strumming pattern they include cool sounding tricks like pull-offs and hammer-ons.
This video aimed at electricians, is designed to help employers and employees what is required in the standard that is applied for the control of energy during maintenance and servicing of equipment and machinery. Employers are required by law to develop proper lockout safety procedures and provide proper protection materials and safety training. This video is highly important for any electrician, apprentice or journeyman, because it will help prevent injury… or even death.
Work can be a rough place, especially if you're in construction or another laborious field of work, but that doesn't mean that anybody who works (or even doesn't work) isn't susceptible to work-related injuries. The most common workplace injuries are back injuries. This educational video, entitled "Back Your Back: Back & Muscle Injury Prevention" is all about reducing your risk of back problems.
In this video tutorial, viewers learn how to read a micrometer. This tool allows the user to accurately measure components. They have the ability to measure dimensions accurately to within one hundredth of a millimeter. Micrometers are designed with a wide variety of styles and sizes for normal or specialized applications. Micrometers are able to measure the internal or external dimensions of a component. They are the most important basic measuring instrument used in the metal industry. There...
You'll be breaking hearts this Valentine's Day, literally, you'll be "breaking hearts"… if you try this science experiment. A live heart. That disgusting thing you swear your love by. How do nerds break hearts? With liquid nitrogen!
Citizen Engineer is an online video series about open source hardware, electronics, art and hacking by Limor (`Ladyada') Fried of Adafruit Industries & Phillip (`pt') Torrone of MAKE magazine.
The deadly Wuhan coronavirus outbreak has not only has claimed lives in China but also has caused disruption around the globe, particularly in the tech industry. To date, the virus has claimed more than 1,000 lives in China, according to the country's officials.
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Ford's appointment of Jim Hackett as its new president and CEO reflects how the company is largely pinning its long-term survival hopes on its driverless business. Following his previous role as head of Ford's Smart Mobility division, which overseas Ford's autonomous driving activity, Hackett will help the company take a more self-driving direction as a whole.
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
