News: Snap Rolling Out New Spectacles with AR Features by End of Year, Report Says
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
The augmented reality smartglasses future that Snap founder Evan Spiegel has teased for so long may be closer than many realize.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
With HoloLens and its enterprise-focused software offerings, Microsoft continues to make an impression on companies looking to adopt augmented reality, with Toyota Motor Corporation among the latest.
With barely a whisper of augmented reality during the first day of its developer's conference, Samsung came out swinging on day two with the introduction of its version of the AR cloud and a partnership with Wacom that turns Samsung's S-Pen into an augmented reality magic wand.
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
While these days it is better known for the cross-platform gaming sensation Fortnite, Epic Games also makes Unreal Engine, one of the top development environments for 3D content and, in turn, augmented reality and virtual reality experiences.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.
The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
Location-based AR game Ghostbusters World is creeping closer to launch, and developer FourThirtyThree has released some new gameplay footage and a trailer to capture the interest of the living.
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
Snapchat has officially unveiled its Visual Search service for Amazon (teased a month ago), a tool the company began testing on Monday.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
One thing you don't see often in the driverless industry are partnerships. When automakers are in the news together, it usually means drama. However, an important partnership between Nissan and Mobileye was announced today. One that has the potential to make driverless cars on the road better and safer.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the game in some major ways that may delight some players... and upset others.