A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Who here binges TV on a regular basis? I know I do. Never before have we had so many options for watching our favorite shows, especially when you consider how easy it is to stream from anywhere on a mobile device. But sometimes, all that choice gets a little overwhelming. What services are really worth the money? Where should you be investing your Friday-night binges?
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
The Google Assistant is a core part of Android — Google even made it possible to launch the Assistant by long-pressing the home button. But with Android 10's new gesture controls, there isn't a home button to long-press, so Google created a new gesture to replace it.
Google Lens can perform many different tasks with your smartphone's camera thanks to advanced machine learning, such as foreign text translations, landmark identification, and business cards to contacts conversion, to name a few. With this year's Google I/O conference, we have another cool Lens feature to look forward to — receipt calculations.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
Following closely behind the developer beta, Apple released the first public beta for iOS 12.1 to testers Thursday, Sept. 20. The update comes only two days after developers received their first look at 12.1. Both the developer and public betas surprisingly mark the return of Group FaceTime, allowing beta testers to chat with up to 31 other friends.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
At its F8 developers conference on Tuesday, Facebook announced new tools and features coming in a new version of AR Studio, including the integration of 3D content aggregator Sketchfab's Download API.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
Sketchfab, one of the leading 3D model aggregators, continues to defend its turf from encroachment by Google. This time, the company has deployed a new API that gives developers even easier access to Sketchfab's extensive library.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
A relatively new feature in Snapchat, having been first introduced in February 2018, is GIF support. These new animated stickers, straight from a partnership with Giphy, came to the app about a month after Instagram received GIF capabilities. If you've used Instagram's version, adding GIFs to snaps is even more intuitive. While they were late to the game, they're doing it better.
The Oreo beta updates for the S8 and Note 8 have been avilable for some time now. If you're interested in running Oreo on your Galaxy Note 8, you can check out our guide on how to do so. As we dig deeper into the updates, one question on the minds of Galaxy fans is whether or not the Oreo update will support Project Treble. Today, it appears we have an answer.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
If you've ever wanted to see a selfie stick in centuries old works of art, now's your chance. The Art Gallery of Ontario is launching an exhibit called "ReBlink." The exhibit uses augmented reality to give modern updates to their paintings which visitors can see through their smartphones or tablets.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
Though the Microsoft HoloLens' release to the consumer market is still a distant thought at the moment, Ubisoft is preparing for the future with the unveiling of AR video game prototypes.
