Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
There have been a number of rumors about the iPhone 8 over the past couple of months, but the latest speculation about the device's dual FaceTime camera, that could take 3D selfies, has definitely grabbed our attention.
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
Whether you're a pro or someone just taking off the training wheels, buying a bicycle can be difficult. There are plenty of choices and different kinds of bikes for different conditions. Knowing which bike to choose could be daunting. Taking the time to select the right bike ensures that your investment yields the rewards you desire.
Up until April 2020, the iPhone XR was, for many new users, the first entrance into the world of Apple because it was the cheapest iPhone model since the original iPhone SE. Now, the second-generation iPhone SE has shown up at the same initial starting price as its predecessor, giving budget-friendly buyers another choice.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
When given the choice between canned and dried beans, many of us are guilty of reaching for cans. They're much more convenient than investing 5-6 hours of your time to make dried beans edible.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
On Wednesday, the tech world woke up to fairly shocking news with the announcement that AT&T would be the exclusive wireless carrier for the forthcoming Magic Leap One, as well as an investor in Magic Leap.
At the opening of its virtual Lens Fest, taking place Dec. 8-10 and open to the public, Snap is furthering its facilitation of AR development with new tools for Lens Studio version 3.3 and a planned investment into its AR creator community.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
Being part of the wild frontier is amazing. It doesn't take much to blow minds of first time mixed reality users — merely placing a canned hologram in the room is enough. However, once that childlike wonder fades, we need to add more substance to create lasting impressions.
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
With the death of Google's Nexus line, the market for phones with top-notch specs at midrange prices is now wide open. OnePlus is apparently ready to fill this void, as they've just announced the OnePlus 3T, an iterative update to their OnePlus 3 flagship only five months after initial release.
One more business has decided that rewarding hackers to find flaws in their computer systems is a wise investment! As you know, a number of software companies offer bug bounties, and some of these can be quite lucrative. Google, for instance, offers a bounty of $150,000 for anyone who can hack their Chrome operating system, and many other companies are offering similar bounties, although, not quite as lucrative. Now, United Airlines has decided to offer frequent flyer miles to hackers who fin...
Google Chromecast is only 35 dollars. That's about 2 and a half drinks at a decent bar in Los Angeles. So, my roommates and I looked to make the investment. The small box arrived in the mail and the setup couldn't be easier. Simply, plug the Chromecast into the HDMI port on your TV and pair the two devices. Done and Done. Having the ability to stream anything on our computers or cellphones right to the TV was the main reason for getting Chromecast. Now, for streaming through the Chrome browse...
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
