The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
Stratford may soon become Canada's answer to Silicon Valley as the driverless car industry arrives. Potentially changing the character of the Ontario town known for hosting the Stratford Festival, a celebration of all things Shakespearean and stage-related.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
When it comes to pizza, everyone has strong opinions about how they like their pie, whether they prefer deep dish, thin crust, Chicago-style, or gluten-free. However, most people agree that a pizza is composed of some basic parts: a single layer of crust (usually wheat-based), sauce (usually tomato-based, cheese, and toppings. Yet enterprising cooks out there are putting a spin on the classic by turning pizza on its head. Sink your teeth into these pizza hacks before it's too late!
Samsung unveiled their new flagship device, the Galaxy S4, at a live event in New York City today. Here's a quick rundown of the specs and all of the new features that you can expect when you finally get your hands on one (whenever that will be). The GS4's Specs
It's no secret that more and more talented computer science gurus and programmers are turning toward high-paying careers in engineering. Today's engineers stand at the forefront of some of the world's most important and exciting technological innovations — ranging from self-driving cars and surgical robots to large-scale construction projects and even space exploration—and our reliance on these talented data-driven professionals is only going to grow in the coming years.
We're living in the age of Big Data. As the primary force behind everything from targeted marketing campaigns and online search algorithms to self-driving cars and even space exploration, massive sets of complex data stand at the heart of today's most exciting and important innovations.
Now that more and more people are working on their personal computers and smartphones as opposed to their work computers as a result of the coronavirus outbreak, hackers are having a field day. Unencrypted home networks and public WiFi connections make it incredibly easy for cybercriminals and even government agencies to access everything from your browsing history to your banking information, and a Virtual Private Network (VPN) is the only way to stop them.
While consumer-grade smartglasses are the holy grail for tech companies, smartglasses maker Vuzix knows where its bread is buttered, and that's in the enterprise segment.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Apple's innovations often involve more taking away than adding on. The company has released seven iPhones that omit the home button, the latest batch including the iPhone 11, 11 Pro, and 11 Pro Max. If you recently picked up one of these devices for the first time, you might be a little confused on how to enter DFU mode when your iPhone acts up.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
At the end of 2017, Mozilla introduced the world to Quantum. While desktop Firefox received all the improvements, Android users were stuck waiting for one of the biggest components to hit, which brought speed that surpassed Google Chrome. Well the wait is over, the new and improved Firefox Mobile is finally here.
Google's new AI-powered camera, Google Clips, seems to be targeted at parents of young children in its current form, but the idea itself has unique potential. Just set it up somewhere, then you'll never miss a moment trying to capture the moment — you'll have a robot photographer taking care of that stuff for you.
In its goal to push the visual quality of real-time rendering to a new level, Unity is starting the new year off right by releasing a sneak peek at its upcoming interactive rendering improvements via a short, three-minute first-person interactive demo called "Book of the Dead."
Whether you just bought an iPhone X or one of your friends or family members did, iPhone X accessories are probably on your shopping list this holiday season. Cases, screen protectors, fast-chargers, wireless charging stations ... whatever they may be, you'll find the best deals on them this Black Friday weekend.
When it comes to applying augmented reality to various business functions, as the saying goes, there's more than one way to skin a cat.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Facing claims of misappropriation of trade secrets and confidential information by Meta Company, DreamWorld, led by Meta's former employee, Zhangyi "Kevin" Zhong, has fired back with a motion to dismiss the lawsuit.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
A virtual design and construction services firm has built an augmented reality application that uses the Microsoft HoloLens to improve the efficiency of quality control on construction sites.
Responding to the rapid emergence of dangerous pathogens around the world, a new initiative to prevent or contain pandemics was announced in Davos, Switzerland, yesterday. If you ever worried that a highly contagious pathogen could take down your community, or the country, this news is for you.
True innovation tends to come from the places we least expect as developers. The Microsoft HoloLens is still a very new product, and some of the other headsets are still just ideas, so the rules for mixed reality are not set in stone. That means all the real problems to be solved are yet to come.
The reality of tomorrow will not be static. We're here to bring you a daily look into the cutting edge innovations poised to merge the impossible worlds of our imagination with real life. We're NextReality.
If your company has already released some popular and addictive game and you're thinking about creation a sequel, this article is just what you need. We gathered the main tips and advices that will be useful for the building a strategy and a sequel itself. Check out the following instructions and recommendations that can lend you a hand in making a sequel for your game.
Watermelon is the perfect snack for hot temperatures. It's hydrating, crisp, and refreshing, especially when it's chilled. Yet some people aren't content with leaving a good thing alone, which has given us many watermelon-based innovations, some great (vodka-filled watermelons) and some delightfully strange (square watermelons).
