After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
It is almost indisputable that smartglasses and head-worn displays are the future of augmented reality. However, at this precise moment, they are still a very niche market.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
French manufacturer Renault Trucks is looking to the HoloLens to improve quality control processes with its engine assembly operations.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
It sounds like a dream come true: just press a button on your phone, and 30 seconds later, a machine produces a custom-made, ready-to-eat meal. Finally, science comes through for the truly lazy!
The old "my battery is dead" excuse for not calling your mother may soon be a thing of the past. A team from the Korea Advanced Institute of Science and Technology (KAIST), led by Professor Jo Byeong-jin, has developed a "wearable thermo-element" that can be built into clothing to power your electronic devices. The science behind the innovation converts body heat (thermal energy) into usable electric energy. Made with lightweight glass fiber, this small thermo-element strip can produce about ...
It looks like Chris Urmson has spent the six months since he left Google's Self Driving Car Project trying to build a get-rich-quick self-driving unicorn, along with Sterling Anderson, formerly with Tesla Motors. At least that is one of several scandalous accusations in a Tesla lawsuit aimed at the pair, and their secretive startup Aurora Innovation, LLC.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Apple revealed its newest line of iPhone models on Tuesday, Sept. 10, at its "by innovation only" event in Cupertino. While the release date for iOS 13 wasn't announced at the event, Apple issued a press release with the date. If you missed the event, you can still watch it from your computer, smartphone, Apple TV, and any other device that YouTube works on.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
In the weeks following Google's AR toolkit launch last month, the availability of quality ARCore apps has been somewhat limited. That changed on Tuesday, as a flurry of new and updated apps arrived on the Play Store, including some AR experiences available exclusively on Android.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
Google and eight top Android partners have just signed the Android Networked Cross-License, nicknamed PAX. On the surface, this looks to be a peace treaty of sorts that could end several patent wars.
Listen up ladies, there's no need to go to Sephora and model a hundred different shades of lipstick anymore. Now with Virtual Artist, Sephora's award-winning app, for iOS and Android, you can virtually test thousands of shades of single and palette eyeshadows, lip colors, and even false eyelash styles from their new augmented reality-based feature.
It's been rumored ever since the 2012 release of the Kindle Fire, and now Amazon's first smartphone is set to debut a little later this year.
Fresh off the heels of their latest agreement, Google and Samsung may soon be further aligned in their mobile technology outlook. The two tech giants signed a cross-licensing patent agreement, but that doesn't mean that Samsung was just going to start putting out stock Android devices. Quite the opposite really, as we saw from leaks of its new Magazine UX. The new user interface was shown during Samsung's presentation of it's latest Galaxy tablet at this years CES, and as reported to Re/code,...
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility.
A virtual design and construction services firm has built an augmented reality application that uses the Microsoft HoloLens to improve the efficiency of quality control on construction sites.
A gold-medal winning entry into the iGEM synthetic biology competition could change the way we look at Esherichia coli, the bacteria better known as E. coli.
One of the best things about summertime is that there's lots of outdoor cooking, whether you're on a camping trip or grilling. And what better way to end your meal than with the classic dessert, s'mores?
The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
User interfaces for computers have evolved over the years, from the introduction of the keyboard and mouse on the personal computer, to touchscreens on mobile devices, to natural voice recognition. However, the same cannot be said for robots or drones—until now.
"It just ticked me off," he said. In March 2011, Neil Singh paid $50 to back the Hanfree iPad stand on Kickstarter. The project was funded at $35,000, but production stalled, and the delivery estimates kept getting pushed back.
