The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
Legendary drum-and-bass artist Squarepusher, the Warp records labelmate of fellow electronic music legend Aphex Twin, is back with his fifteenth album called Be Up a Hello, which is set to drop on Feb. 1.
Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
One of the best parts of Pandora is its personalized stations that auto-generate songs within the specific style or genre you've chosen. Not only does this play your favorite tracks with regularity, but it also opens your ears to previously unknown songs or artists — ones you may fall in love with and want to share with others.
After joining Google and Huawei in underwriting the UW Reality Lab at the University of Washington in January, it appears Facebook is already seeing a return on its donation.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Incognito Mode is a privacy feature that was popularized by Google Chrome, and it recently made its way to GBoard. Now it's coming to the YouTube app to help make your video watching experience truly private.
Riding the coattails of one of the biggest movies this year, the first edition of the new Moviebill augmented reality magazine will be available at Regal Cinema theaters nationwide this weekend alongside the release Avengers: Infinity War.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
Just yesterday, Google announced that it is banning all apps that contain any form of lock screen ads. Today, they posted a list of the Best Apps of 2017 for the Play Store. Given the new policy of cracking down on apps with advertisements on the lock screen, you wouldn't expect to see one of those in the list of top apps. Unfortunately, that's exactly what happened — Google is promoting obvious adware in their list of best apps.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
Nobody likes ads, especially when they're tailored to your browsing history like the promoted content posts on Twitter. These deceptive advertisements are injected into your feed, trying to hijack your attention with clickbaity headlines and distracting images. You most certainly don't need it, and I'm positive the Kardashians don't need any more publicity, they seem to be doing quite well.
We've been hearing rumors suggesting that the upcoming iPhone 7 would be announced a bit early this year—perhaps being unveiled as soon as September 7, with preorders opening up a day or two after.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
For the past three or four months, Microsoft has been pushing advertisements onto the lock screens of some Windows 10 users as part of its "Windows Spotlight" feature. This feature normally shows you scenic photographs and gives you the option to learn more about them by launching an Edge window once you log in. However, the aforementioned users have reported seeing the image below for the new Rise of the Tomb Raider game. Rather than taking you online in Edge to learn about it, you're given ...
Star Wars season is definitely upon us. No matter where you turn, you can't go a day without being bombarded by merchandising and co-branding advertisements that attempt to draw a parallel between some character from a galaxy far, far away and a galactic cruiser like the Dodge Viper, or a midichlorian-laden power source like Duracell. Yep, it's kind of annoying, but at least we can get some fun out of it here and there.
iTunes Radio, Apple's answer to Pandora, provides endless hours of free music streaming, but like other so-called "free" services, every now and then you're going to hear some ads. While you may not be bombarded with them, they can definitely kill the vibe when you're jamming to your favorite stations.
Real suffering is sitting through a thirty-second ad to watch a fifteen-second video, or watching your favorite music video in three-second fragments. Real suffering is this: “An error occurred, please try again later.” If you’re a modern human and multitask with multiple tabs while you're on YouTube, you don’t have to sacrifice your bandwidth and sanity. There's a simple way to watch YouTube ad-free and lag-free.
The recently released HTC One M8 and the upcoming Samsung Galaxy S5 are both boasting selective focus features for their camera apps, but with a 13 megapixel camera, the GS4 can take some pretty stellar pictures, too.
Facebook makes it easy to show how much you appreciate a funny status, great picture, or cool news article using their iconic "thumbs up" button, but what about those terrible jokes and annoying baby pictures? Where's the "thumbs down" for that crap?
There are some really talented graffiti artists out there. Some of them are good enough that businesses hire them to paint advertisements, rather than hiring someone to scrub their work off the side of the building.
Assuming everyone knows of the recent "String of attacks" passed between Obama and Romney, I just want to talk about how useless this entire thing is. I'll try to be as un-biased as possible.
I think I hate this game. I don't really see how you can play more than 15 minutes of Tap Mania without smashing your head into a wall. You do nothing but tap. Tap, tap, tap. At least they got the name right.
Hulu used to be simple — just a site with all the latest clips and episodes from your favorite shows. Watch some ads, watch some free TV. Easy, right? Not so much anymore. Hulu is no longer free, and on top of that, offers different pricing plans and add-ons.
Crazy Taxi continues to be a favorite among gamers of all ages, from those who played the game in late-'90s arcades to those who discovered the game later on consoles. This weekend, Sega announced their mobile version of Crazy Taxi would now be available for free. What a time to be alive. So does the arcade classic still hold up in 2017? Let's find out.
While tweetstorms were a part of Twitter since the beginning, threads, which makes tweetstorms more viable, didn't show up until late-2017. Still, threading multiple tweets at once to create long-form stories, opinions, tirades, and other lengthy Twitter posts, can be hard to digest. However, you can make reading them easier with just a single message.
Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Occasionally, a not-so-great movie also does something so right that you have to forgive some of its sins and give it a little love. Such is the case with the latest film from Keanu Reeves, Replicas, which takes a HoloLens-style device and gives us a look at how future research labs might use that kind of augmented reality device, sort of.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
While TouchWiz as an Android skin isn't a favorite among many, Samsung Internet is a fantastic web browser that S9 owners should be happy to have preinstalled out of the box. But you don't need to buy Samsung's latest flagship to try their browser — Samsung Internet is available to all compatible Android phones.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?)
Who would have thought back in 1991 that you'd eventually be able to play Sonic the Hedgehog whenever and wherever you wanted? Not a crappy Game Gear version, either. I'm talking the full Sega Genesis version of Sonic, available to you on a bus, a plane, or in a rest-stop bathroom. Now imagine how those people would react if you told them the game would also be free. They would think you were crazy.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
