Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
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News: AR Developers Emboldened by Facebook & Apple During Second Quarter
According The Venture Reality Fund, the introductions of Facebook's camera platform and Apple's ARKit catalyzed increased activity among companies developing consumer applications.
News: This App Notifies You Every Time a Trump Tweet 'Triggers' Your Stocks
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
News: Facebook Will Have AR Integrated with Oculus in 10 Years
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
How To: Hack Facebook Places on Android 2.2 (Froyo) with My Fake Location
Enjoying the many benefits of Facebook Places? But what if you want to check in somewhere you're not? Your smartphone can automatically detect your geographical location, preventing you from just checking in just anywhere, but like all technology… it's a long way from perfect, even Android mobile devices.
Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Market Reality: Who Are the Most Active Investors in AR/VR?
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
Market Reality: Boeing HorizonX Takes Flight with AR Investment
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
News: Sixth Outbreak of Avian Flu Confirmed in China
China just confirmed a sixth avian flu outbreak since October. On Tuesday, the Ministry of Agriculture stated that there had been another instance of bird flu in the Hubei province, of the H5N6 influenza virus. The outbreak occurred in the city of Daye, which is home to some 900,000 people, but hasn't been linked to human infections yet.
How To: Find Only the Best Tablet-Specific Apps for Your Nexus 7
Apps sure do run great on Android tablets! If you caught that little whiff of sarcasm, you probably already figured out I was lying. There is a definite lack of good, high-quality apps specifically made for Android tablets. If you've ever tried Facebook or Twitter on a tablet, you know exactly what I mean.
How To: Invite all your friends to an event on Facebook
Do you have tons of friends on Facebook? Would you like to invite everyone you know to an event you are hosting or to try a product you are marketing? Normally to do this, you would need to select friends one at a time, reach Facebook's max invitee limit and then go in and do it again, and keep doing so until you get through your whole list. But what if you have hundreds of friends? This could take forever! Check out this tutorial and learn how to bypass Facebook's regulations and invite mass...
Market Reality: HoloLens 2 Arrives, Valve Reportedly Assists Apple with AR Device, & Niantic Prepares AR Cloud Launch
While the long-awaited HoloLens 2 officially arrived this week, details leaked about another, arguably longer-awaited AR headset, the fabled wearable from Apple, and a previously undisclosed partner assisting the Cupertino-based company with the hardware.
News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Market Reality: Microsoft's Next HoloLens Close to Arriving, Apple Prepares for Big AR Marketing Push
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
News: Epson Launches AR App to Control DJI Drones via Moverio Smartglasses
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
News: HTC Opens Up Augmented Reality Development for HTC Vive
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Microsoft Invites Rest of Europe to HoloLens Party with Expanded Availability in 29 Markets
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
News: Meta Appoints Chief Revenue Officer
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Market Reality: Business Interest High, Adoption Low for Augmented Reality
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
News: Apple Expected to Fall Behind Android in App Sales This Year
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
News: OnePlus 3T Isn't Much of an Upgrade, but It's Still a Solid Phone
With the death of Google's Nexus line, the market for phones with top-notch specs at midrange prices is now wide open. OnePlus is apparently ready to fill this void, as they've just announced the OnePlus 3T, an iterative update to their OnePlus 3 flagship only five months after initial release.
News: Apple Is Using a Sneaky Gimmick to Get You to Share Their Mother's Day Ad—Don't Fall for It
Celebrating Mother's Day just got more exploitative with Apple's Mother's Day ad. Their original Mother's Day ad shows photos and videos of mothers shot on an iPhone and uses the “Shot on iPhone” marketing line:
News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
News: Nokia's Snake Game Slithers into Augmented Reality via Facebook AR
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Market Reality: Ericsson Ventures Invests in Matterport
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
News: Facebook Introduces AR Platform at F8
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
News: Brenda Freeman Leaves Behind TV & Film to Join Magic Leap as CMO
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
How To: Facebook Adds Voxer-Like Voice Chats to Their Mobile Messenger Apps (VoIP Coming Soon!)
Facebook has been revamping its Messenger apps these past few months, trying to lure in more users. Competing in an already crowded market of third-party messaging applications, Facebook Messenger just upped the ante, by introducing voice messaging.
Market Reality: Verizon Buys Jaunt, Zuckerberg Faces Off with Musk for BCI Tech, & Magic Leap Assists with 5G Revolution
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Market Reality: Google Takes on Leap Motion, Snap Spectacles Invade NYC, & Vuzix Starts Selling Mainstream Smartglasses
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."