Smartphones are now indispensable when traveling. Domestic and overseas travel alike require food, navigation, translation, and so much more to make work or vacation successful. Gone are the days of lugging multiple tourist books around with you everywhere you go — you need to let your smartphone handle the dirty work.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
Usually paper beats rock. With augmented reality, The Rock beats paper. Using the Life VR app for iOS or Android, Entertainment Weekly readers can point their smartphones at the cover of the Dec. 8 edition to view a holiday greeting from Dwayne "The Rock" Johnson, star of the forthcoming reboot, Jumanji: Welcome to the Jungle.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
The Weather Channel, by virtue of its name, has always been tasked with the difficult problem of making the weather interesting. As Mashable notes, they've turned to augmented reality for a solution and can now render a 3D storm in their studio, as well as help us understand how bad a storm might be with 3D forecasts.
Why can't Thanksgiving be a celebration of fireworks, too? This year, it can be with an innocent looking pumpkin pie that erupts an insane fountain of flames and fire! In fact, the pie filling is actually a flammable mixture of sugar and potassium nitrate, which was made using the same process as my DIY smoke flares with fuses.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
Epson sells many different digital imaging products, including ink jet printers and all-in-ones, digital photo printers, multimedia projectors for business, education, and home entertainment, scanners, digital photo viewers, professional imaging/wide format printers, and more. Check out this video to learn how useful and versatile your new Epson Artisan 810 all-in-one printer can be.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
Smartphones are vital travel companions. While you're on the go, they connect you with loved ones back home, help you find tickets and passes for tourist attractions, and make it easy to find your way through foreign roads — but even the most powerful smartphone could use help from travel accessories.
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
Considering Rovio Entertainment quite literally owes its existence to Apple and the App Store, it may ruffle a few feathers that the company has opted to aim the augmented reality debut of its blockbuster Angry Birds franchise at Magic Leap instead.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
As a developer, before you can make augmented-reality robots that move around in the real world, controlled by a user's finger, you first need to learn how to harness the basics of designing AR software for a touchscreen interface.
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
By now, nearly everyone with any type of media access is aware that Sony Pictures Entertainment was hacked on November 24th. Although there can be many interpretations and lessons drawn from this audacious act, there is one indisputable conclusion: it and its ripples across the globe underlines how important hacking has become in our all-digital 21st century. As I have emphasized so many times in this column, hacking is the discipline of the future. From cybercrime to cyber intelligence to cy...
Netflix has received a lot of publicity lately, and not because of its impressive worldwide library. From blog wars with Comcast to streaming deals with Verizon, it's easy to forget that the company exists for our entertainment, but sometimes that entertainment has drawbacks.
This is for those people that want to create a fire in a camping situation, survival situation, flare type alert to other that you are lost, or simply for entertainment.
Matthew Inman, who runs the popular web comic The Oatmeal, decided to test his new hand-held "Tesla Cannon" (which is essentially a small-scale Tesla coil) on one of his friends. His friend, Matt Harding, held a giant light bulb and allowed himself to be shot with the Tesla Cannon.
Glass shelves add a elegant beauty to your home, but imagine how much more elegant and sleek they would look if they were simply floating against the wall. Floating glass shelves are the innovative way to create stylish wall arrangements.
The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can't directly try these immersive devices on, it's difficult to really understand the benefits they can bring to your life and work.
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.
Throwing a block party is a great way to meet your neighbours! Block parties are perfect for hot summer nights when no one wants to be stuck indoors. These parties are fun and easy to throw, even on a budget. Check out this video for information on how to throw a rockin' party for your neighborhood without spending much money.
Prepare for the ultimate Wizard101 walkthrough. These 14 videos show just about every aspect of Wizard101 gameplay. So get ready for an educational know-all guide.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.