In this video tutorial, viewers learn how learn about the Nikon SB-400. The Nikon SB-400 is consumer grade speedlight that is designed for a consumer DSLR (D40/D60). It also has a lot of limitations that prevent you from having the full control of the speedlight such as, no ability to rotate the flash head for better bouncing performance and no rear controls with a big LCD. It only has a rear on/off switch, flash ready lamp and lock switch. This video will benefit those viewers who are intere...
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
What happens when you use a laser cutter on your fingernails at low power? Bad smell.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Erin McKenna, founder of Babycakes NYC, shows consumers how to use applesauce as a substitute for recipes that call for eggs.
This video shows you how to upgrade your consumer camcorder sound capabilities using a camcorder XLR adapter, a simple device that mounts to the bottom of the camera. It then tests and compares the various types of microphones that can be attached, including the lavalier, sennheiser, handheld interview, and the wireless clip-on microphone. WAtch this helpful instructional video, and boost the sound on your camcorder for professional audio.
By adding a squeeze page to your website, you can gather leads and grow the list of interested consumers in your product. Induce visitors and regulars to your website to sign up for a bonus offer, newsletter or other content.
Every time a new version of a piece of consumer electronics like the iPod or Nook comes out, quick on its heels come ways to jailbreak them and increase their functionality. This video will teach you how to jailbreak your 3rd generation iPod Touch MC model with firmware version 3.1.3. All you need is this software and you're good to go!
They say the pen is mightier than the sword, so if you’ve had a bad experience with a company, use your mightiest weapon to get satisfaction!
What is a freegan? It's an anti-consumer movement, and a way of getting free food by dumpster diving. Get a crash course in dumpster diving with an accomplished Biology professor who demonstrates the lifestyle of a freegan. Watch this video ecology tutorial and learn how to dumpster dive.
Are you in the market for a new television? Before you pull out your credit card, we'll help you sort through the lingo, from HDTV to LCD, and find the best television to fit your needs.
With all of the new technology out there, consumers have a lot to consider when buying a new television. The Lab Rats, Andy Walker and Sean Carruthers discuss the pros and cons of LCD, plasma, and projection TVs.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
