The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
In February, the popular Facebook-owned WhatsApp Messenger service jumped on the "stories" bandwagon and replaced their in-app, text-based "About Me" status (you know, those lovely little messages where you can say "Sleeping" or "Not Sleeping" under the tiny nub of your profile picture). Taking its place was a clone of Snapchat's Stories feature, continuing the social media giant's recent trend of shamelessly copying Snapchat.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
Cord cutters are changing everything about TV—the more of us that sever ties with cable, the more changes we start to see. In fact, viewing habits have already changed so drastically that waiting a week to see the next episode in a series is no longer acceptable, as binge watching has completely eclipsed this old-fashioned format.
We've all walked into a restaurant with the best of intentions only to order something absurd, like a cheese-injected burger topped with bacon on a brioche bun. It's delicious for the few minutes it takes to eat the thing, and then you're left with a bellyful of regret and an inability to directly look at the numbers on your scale. Turns out that getting yourself to make healthy choices isn't as hard as one might think.
So many times, you turn on your computer, you open your front door, or you sit down on the couch to watch some well-earned TV, when you think -- Gosh! If only I could do this or this, life could be so much easier! And then, if you were a boring person, you would slouch even further down on the couch and continue to watch those reruns of The Sopranos.
The Internet has had a huge influence on many areas of our lives, but, in particular, has resulted in nothing short of a revolution in the way we work. The web has offered the sort of flexibility to the individual that few people would have dreamed of just a couple of decades ago. And where once a global marketplace was available only to a handful of multinational corporations, today thanks to the Internet, we can all access it.
Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
You see them all over your Instagram Stories feed — post after post, video after video of dramatic, silly, or otherwise fun zooms. Your friends are showing off their lives through the lens of a Hollywood blockbuster, and you can do the same. Luckily, it's quite easy to accomplish, whether you're running iOS or Android.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Instagram is all about the hook. If you want followers to stick around, you need to keep your content interesting and engaging. Rainbow text can really make your Stories pop, but it's not really an Instagram "feature," meaning it's not an easy task to accomplish. There is, however, an easy hack that takes all the work out of rainbow-colored text, making your Stories better overall.
Augmented reality gaming company Niantic Labs is now instigating conflicts between Pokémon GO players, but it's not as bad as it sounds.
The app that Lego demoed at this year's iPhone launch event is now available in the App Store, and it showcases several new capabilities available in ARKit 2.0.
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
Since the very first moment I saw the iPhone X track a human face and display the results in real-time on an Animoji character, I've been waiting for the first great hack of this new iPhone feature.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Reigns recently went on sale on the Google Play Store (sorry, iPhone users), and that inspired me to give it a go. I've wanted to try this one out for a while now, but the steep price tag kept me away. ($2.99 is a lot for me, okay?)
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
