News: uSens Introduces Markerless Tracking for Mobile Apps
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
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News: HoloLens Assists in Live Surgery
Numerous examples exist of doctors and surgeons using HoloLens to plan surgeries. The device has even been used to view reference images during a procedure and stream it to a remote audience. Until recently, it has not been used to augment the surgeon's view of the patient during a live surgery.
Today's Top News: Avis Manages Waymo's Driverless Fleet, Apple Goes with Hertz, Volvo to Offer Level 4 by 2021
There was big news today from Google, Apple, Volvo, and Nvidia regarding their self-driving efforts.
News: Jaguar Land Rover Leans Towards Driverless Fleets in $25 Million Deal with Lyft
The $25 million development alliance Jaguar Land Rover's mobility unit InMotion has formed with US-based ride-share firm Lyft reflects how the British luxury carmaker is leaning towards a fleet service business model for its driverless offerings.
News: Waymo's Move to Trucks Should Be a Smooth Ride
Waymo's transfer of its driverless car know-how to commercial trucks will likely pose few challenges for the self-driving unit of Alphabet, which owns Google.
News: Netflix Sets Its Sights on the HoloLens with New Developer Job Listing
Alright, fellow HoloLens code wranglers, load up your word processor because it's time to spruce up your résumés. According to a report by Variety, Netflix is looking to hire a new Senior Software Engineer — and Windows and HoloLens were mentioned as an end point.
News: Verizon's Galaxy S8 Is Missing a Key Bixby Feature
The Galaxy S8's Bixby Vision feature isn't working up to its full potential for Verizon customers, according to a recent CNET report.
News: Lyft Now Offering a Commuter Ride-Sharing Option Called 'Shuttle'
Lyft is experimenting with commuter ride sharing by debuting a new "Shuttle" option, which offers pickups and drop-offs along select routes, much like a metro bus would do. The company is trying out the new option in San Francisco and Chicago, but if all goes well, we might all be ordering a pickup soon through Lyft's new Line ride share option.
News: Google's Pixel Phone Is Taking All the Fun Out of Android, and That's the Point
It seems that fans of the Android open-source operating system are a bit peeved by some of the choices Google has made regarding the new #MadeByGoogle Pixel phones. And with good reason. The new phones are expensive, the Nexus line is dead, and some Redditors are speculating on whether or not the Pixel bootloaders may not be unlockable at all.
How To: Recreate KitKat's Awesomely Alcoholic Sake Flavor at Home
Listen up, children, pregnant women, and lightweights: this particular KitKat variety is not for you. Well, with 0.8% alcoholic content per 2 KitKat bars, it's highly unlikely anyone will actually get drunk on these things. Still...
How To: Save Snapchat and Facebook Poke Videos to Your Computer
The allure of Snapchat is that all pictures and videos sent through the app vanish a few seconds after being sent. They're completely obliterated not only from the phone, but from the Snapchat server, as well. The popularity of the application has even incited Facebook to release its own real-time picture and video messaging application, aptly titled Poke. One of the biggest criticisms (besides the wave of recent security issues) of Snapchat is that even though the messages self destruct and ...
Hands-On: Facebook Pioneers Augmented Reality for the TV with Latest Portal Hardware
When Facebook launched its first hardware products last year, the Portal and Portal+ smart displays, the company mostly touted its video-calling features as it faced off against Amazon and its Echo Show.
Exclusive: Hands-On with North's New Focals Smartglasses & Flagship Store in New York City
On Tuesday, the smartglasses startup known as North finally took the wraps off its Focals product, but in a very unique way: The team simply opened a couple of stores and invited the public in.
News: HTC Vive Project Proton Concept Devices Offer Potential Future High-End & Mobile AR Wearable Options
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
News: Hulu Follows Instagram's Viral Sensation with Branded 'What Should I Watch' Lens on Snapchat
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
News: Judge Issues Permanent Injunction Against Meta Company & Founder in Patent Lawsuit, Prevents Sales of Meta 2 AR Headset
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
News: Startup Form Launches Underwater Smart Goggles for Swimmers
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
News: Angry Birds Returns to Its Mobile Roots with 'Isle of Pigs' Augmented Reality Game
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
News: North Cuts Price of Focals Smartglasses, Launches Prescription Lenses, & Adds Pop-Up Stores to Seattle & San Francisco
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
News: MagiMask Is Probably Not the AR Headset You're Looking for, but Offers a Cute Trick for Mobile AR
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One
Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.
News: Epson's New Moverio Smartglasses Can Tether to Drones, PCs, & Mobile Devices Over HDMI or USB-C
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Market Reality: Snapchat Expands Ad Offerings, Magic Leap Takes Flight with Content, & Microsoft Readies New HoloLens
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Apple AR: Blippar Charts New Territory with Launch of First AR Navigation App for iPhones & iPads
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
News: Lionsgate Goes Deep into AR & VR Ads for New 'Saw' Movie 'Jigsaw'
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Apple AR: Defend Your Home from Zombies with Your iPhone
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
News: Meta Reaches Settlement as Patent Infringement Claims Emerge
While Meta Company has agreed to a settlement in its lawsuit against a former employee and his company, they find the tables have now turned on them in the form of patent infringement allegations from another entity.
Today's Top News: Tesla Could Be Stretching Itself Thin by Chasing the Driverless Truck
Elon Musk's SpaceX is launching the world's most powerful rocket. The Tesla founder and CEO says the company is about to go through "manufacturing hell" to make delivery schedules for its new Tesla 3. Somehow, Musk says Tesla will offer Level 5 driving (so you can take a nap while your car drives you to and from work) within two years.