Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
As we slowly approach its January 3 start date, CES 2017 seems to be shaping up to be an exciting year for smart glasses as well as augmented and mixed reality.
Get your sticky grenades out, it's time to do some damage and earn the Extreme Makeover trophy in Infamous 2 for PS3. Earning this trophy is all about blowing stuff up, watch the video to learn the subtle nuances of launching powerful explosives.
To earn the Balls of Steel trophy in Duke Nukem Forever, you've got to be a pinball wizard. There is a method to the madness, let this video show you the way. Get a high enough score and you earn the Duke Nukem Forever trophy.
Watch this video walkthrough to learn how to earn the Team Building achievement in Portal 2. If you are playing co-op mode and want to learn how to earn this achievement, pay attention to this Portal 2 guide video and follow along.
To earn this achievement, immediately run to a mine after you spot one and land. This video shows you a level 80 rogue earning it. It's not hard, but you'll definitely be in danger of tripping a land mine or two!
So you've already earned the Amazing Driver achievement while playing Crazy Taxi, now it's time to earn Crazy Driver! This tutorial gives you a quick and dirty method for getting this achievement, which is worth 40 gamerscore (ten more than Amazing Driver!)
Amen. An easy achievement with a simple name which, appropriately enough, you can earn while adventuring in the Vatican. This video direct from Achievement Hunter shows you the best way to earn the Amen achievement when playing Assassin's Creed: Brotherhood.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
This week, Next Reality published profiles on the leaders in augmented reality hardware industry, with Magic Leap CEO Rony Abovitz topping the list. So, it should be no surprise that two app makers want to align themselves with Magic Leap's flagship product.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Saving the world an be costly and in Final Fantasy VII, a part of leveling up is to get the funds you need to buy weapons, potions, and materia in your quest to defeat the villain Sephiroth. In this now classic Final Fantasy game, selling mastered materia can be extremely lucrative, particularly All materia. Take a look at this instructional video and learn how to get quick gil by defeating rare Magic Pots in a specific area of the game.
Learn everything you could possibly want to know about the internet, multiplayer game Evony with tutorials from EvonyTutorials. Watch this video tutorial to learn how to play Evony - Ballistas vs NPC. See exactly what the game Evony is!
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
What's the meaning of life? That's the age-old question; but can it ever really be answered? I mean, isn't life just a big game anyway? Perhaps, a game of inches?
It's been almost a year since all major banks blockaded WikiLeaks from recieving funds. It's their only source of actual revenue, so help out if you can.
If you're playing Warhammer 40,000: Space Marine and you're looking into earning the 'Chain of Death' achievement or trophy on the Xbox 360 or PS3 respectively, look no further than this walkthrough. To unlock it, you'll need use the Vengeance Launcher to kill 10 enemies with 5 rounds in a row.
There are many different achievements unlockable in Deus Ex: Human Revolution, but this guide walks you specifically through earning 'The Throwdown'. This is a dialogue achievement that requires you to convince a politician to tell the truth. We all know how hard an achievement like that could be, so look at this walkthrough to learn which dialogue options to pick to sway him.
There's a massive achievement that you can get called "Barrel Rolled" in Left 4 Dead 1 & 2's new DLC "The Sacrifice" and you can get this achievement right at the beginning of the game! In this video you will learn how to earn the achievement quickly with AI bots as your team on the Xbox 360.
In Halo: Reach, one achievement that may seem impossible is the "Lucky Me" achievement. If you've been struggling to find closely grouped units, or your friends just don't want to stand there and let you kill them, here's one way you can do it in the campaign mode. In this video you will learn how to earn the achievement on the Tip of the Spear mission after you crash in the falcon.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.