Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
As the calendar year (and, for many companies, the fiscal year) comes to a close, it appears 2017 may stand as the new high-water mark for investment in augmented and virtual reality technology.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
Tesla's Autopilot self-drive interface in its new Model 3 signals the carmaker is already prepping its cars for Level 4 driving years ahead of the competition.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
Keep your enemies at bay and control as much space on the map with your champion as possible. This tutorial shows you how to dominate the map for greater control during your League of Legends game. Be aware of your surroundings, and learn a few tricks to get out of a bad spot when you're trapped by enemies.
Quanergy CEO and founder Louay Eldada is, by any standard of measure, a pioneer in the development of LiDARs for driverless vehicles.
Starting to work at home? With more and more people trying to make a solid living at home, it's important to know the best way to set up a home office – even if you don't have a spare room. Learn how to set-up a solid work environment with tips from this video on how to create the perfect home office.
It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.
The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual entrance.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
We might think of Zika as a mosquito-borne virus that effects developing fetuses, but, it also can be passed through sex by either a man or a woman, just like herpes and other STD viruses. New research has shown that vaginal bacteria can inhibit sexually transmitted Zika virus and Herpes Simplex Virus-2 in women.
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
There's nothing better than being your own boss some say. If you are ready for the risks and the work, take your passion to the next level and start your own business. Learn how to start your own business with help from this video.
The purpose of this video is to show how to become a permanent resident in Canada. Some programs are federal and some are for Quebec. The first program is the skilled worker program. The applicant is accessed under a point system and is awarded points for education level, knowledge of English or French, work experience, age, confirmed job offer, and adaptability and you must have sufficient proof of funds. The next program is Family Class Sponsorship. A citizen or permanent resident can spons...
Since its founding in 1984, Cisco Systems has been a global leader in information technology. From networking hardware and software to domain security and energy management, the company dominates the IT field.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor of augmented reality
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.
