News: Zappar Extends AR Services to EVRYTHNG IoT Platform
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
Consumer Pursuit Search Results
How To: Use applesauce as a vegan substitute for eggs
Erin McKenna, founder of Babycakes NYC, shows consumers how to use applesauce as a substitute for recipes that call for eggs.
How To: Improve the sound of your digital camcorder
This video shows you how to upgrade your consumer camcorder sound capabilities using a camcorder XLR adapter, a simple device that mounts to the bottom of the camera. It then tests and compares the various types of microphones that can be attached, including the lavalier, sennheiser, handheld interview, and the wireless clip-on microphone. WAtch this helpful instructional video, and boost the sound on your camcorder for professional audio.
How To: Make Your Next Career Move with These Online Courses
You never want to stop learning. Whether you're facing a career pivot or want to better understand the vocation you've chosen, there's always room for growth. The most successful workers are those who make education a lifelong pursuit.
News: China-Based Startup 0glasses Looks to Challenge Nreal Light with Its RealX Augmented Reality Smartglasses
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
News: Nreal Light Consumer Edition Arriving Later This Year for $499
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
News: BAE Systems Uses HoloLens to Create AR Command Interfaces Straight Out of 'Minority Report' for British Royal Navy
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
News: Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
News: Google Quietly Adds Samsung Galaxy S7, S8+ & Note 8 to ARCore Supported Devices
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino
Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...
News: Meta Caters to Design Professionals with 3D CAD Support for Solidworks
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
News: Now You Can Track the Bitcoin Mania Bubble in Augmented Reality
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
News: Microsoft & Ford Demonstrate AR's Potential for Innovation in Enterprises
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
News: And Suddenly, Tesla Becomes a $5.9 Billion Car Brand with 32% Jump in Value
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
How To: Create a squeeze page to gather leads and build your list
By adding a squeeze page to your website, you can gather leads and grow the list of interested consumers in your product. Induce visitors and regulars to your website to sign up for a bonus offer, newsletter or other content.
How To: Jailbreak the iPod Touch 3rd gen with 3.1.3 firmware
Every time a new version of a piece of consumer electronics like the iPod or Nook comes out, quick on its heels come ways to jailbreak them and increase their functionality. This video will teach you how to jailbreak your 3rd generation iPod Touch MC model with firmware version 3.1.3. All you need is this software and you're good to go!
How To: Write a letter of complaint
They say the pen is mightier than the sword, so if you’ve had a bad experience with a company, use your mightiest weapon to get satisfaction!
How To: Dumpster dive with freegans
What is a freegan? It's an anti-consumer movement, and a way of getting free food by dumpster diving. Get a crash course in dumpster diving with an accomplished Biology professor who demonstrates the lifestyle of a freegan. Watch this video ecology tutorial and learn how to dumpster dive.
How To: Choose and buy a television
Are you in the market for a new television? Before you pull out your credit card, we'll help you sort through the lingo, from HDTV to LCD, and find the best television to fit your needs.
How To: Buy a TV
With all of the new technology out there, consumers have a lot to consider when buying a new television. The Lab Rats, Andy Walker and Sean Carruthers discuss the pros and cons of LCD, plasma, and projection TVs.
Market Reality: Snoop & Mark Ronson Hit AR, DreamWorld & Mad Gaze Launch Wearables, & Google Tests Mobile Hand Tracking
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
How To: Hack the online game Corporation, Inc using Cheat Engine
Corporation, Inc., is a fun game you can get from Armor Games. Like most CEOs, you'll want to be as cutthroat and ruthless in pursuit of profits, and that sometimes means cheating. This tutorial shows you how to hack the game using Cheat Engine.
News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
News: Smartphone Maker Vivo Enters Consumer Smartglasses Market with Vivo AR Glass
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
News: Vuzix Strikes Reseller Partnership with Verizon for Enterprise Customers
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News: CNN Brings Its News Networks to Magic Leap One
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
News: Meta's Optical Expert Delivers AR Reality Check via TED Talk, & Takes a Few Veiled Swipes at Magic Leap
Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.
News: ThirdEye Reveals X2 Smartglasses Design & Retail Partnership with b8ta
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
News: Coors & KFC Court Consumers for Memorial Day Weekend via Snapchat AR
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
News: This AR Headset Surpasses the Field of View of HoloLens, but You Still Won't Wear It in Public
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
News: WayRay's Auto Techno Video Will Make You Want to Add AR to Your Driving Experience
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
News: Augmented Reality Treasure Hunt Allows You to 'Snatch' Up Free Beer
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
News: Apple Blames Slow Sales on iPhone 8 Rumors
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
News: Adobe Integrates with HoloLens for Personalized Marketing
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.