Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
Sprint and T-Mobile have agreed to a $31.6 billion deal that, if it gets through federal regulators—which is far from a sure bet—would create a formidable carrier to really compete against AT&T and Verizon. The deal comes packaged with a $1 billion "breakup" fee that Sprint would have to pay T-Mobile in the event the deal does not go through. After the deal, Deutsche Telekom, which owns about 67% of T-Mobile, would maintain a 20% ownership stake.
For those not in the know, the Perrier ad campaign by Dita Von Teese is a sexy commercial that Von Teese did for the sparkling tonic water company that includes naughty burlesque dancing. In the commercial, Von Teese sports her signature pinup makeup look with false lashes, liquid cat eyeliner, and of course buxom red lips.
Check out this quick video tutorial on how to install Opera Mini 4 on the T-Mobile Shadow cell phone.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
If you want to make some money from catching bugs and are sick of pentesting Facebook, Google, and Microsoft's products, Uber may be your new favorite playground.
There has been much talk about how unsecure the cloud is because of PRISM’s newfound ability to demand all of your data without any resistance. This has spin doctors in the Cloud Storage industry losing their mind. They suddenly went from a central hub for 10GB of your files, to an easy window for Big Brother to track you through. Centralized cloud storage is no longer a safe way to keep your files, but we still need a way to access our files anywhere we go.
If you want to stop telemarketers from calling, use this guide and try a multi-pronged approach. You Will Need
The powers of the Nreal Light continue to increase incrementally with each passing week. Now, the latest feature added to the device is possibly the most requested feature for anyone who has tried the Nreal Light: hand tracking.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.
Although it sounds like a foodie's take on Facebook, what Calabasas, California-based FaceCake actually offers is more about augmented reality fashion marketing rather than food selfies.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
