The Super Bowl isn't just the most important NFL game of the year, it's also the biggest night for brands to bring their most creative advertisements to a vast television audience.
Whether you're looking to add a substantial coding foundation to your hacking skill set or want to get a job in programming and development, knowing one or two programming languages just isn't going to cut it.
Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
With significant advancements in the treatment and prevention of HIV, you'd think the stigma surrounding the deadly virus and AIDS, the syndrome the infection causes in the body, would have lessened. Unfortunately, a new project looking at conversations on Grindr — a social networking app for gay, bi, curious, and queer men — has shown that this stigma is very much present.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android lovers.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
The "what (blank) are you" augmented reality filters on Instagram have become so popular that more and more Hollywood giants are following the augmented reality-powered social media meme train, with the latest example coming via Snapchat.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
In late June, the biggest measles outbreak to strike Minnesota since 1990 seemed to be winding down. Today, public health officials announced a new confirmed measles case in the area.
There have been mumps outbreaks in three different US colleges so far this year as instances of the illness are on the rise, according to the Centers for Disease Control and Prevention (CDC).
Dynasty Warriors has finally been unleashed on the world of mobile gaming. The latest installment in the popular series is called Dynasty Warriors: Unleashed, and it sends you rampaging through armies using a variety of devastating attacks, all while collecting and upgrading over 80 unique characters from the Dynasty Warriors series. Each offer their own unique abilities, which lets you create the ideal team to take on the seemingly endless hordes coming your way with cold, cruel efficiency.
Over the past few years, indie game developers have gathered together to release their products in the widely popular Humble Indie Bundle, a collection that gamers can purchase for whatever price they want. It's a win-win for both. Developers get more exposure for their games, and customers get tons of games for whatever they could afford. Heck, charities even get a little piece of the pie.
We're living in the age of Big Data. As the primary force behind everything from targeted marketing campaigns and online search algorithms to self-driving cars and even space exploration, massive sets of complex data stand at the heart of today's most exciting and important innovations.
There's a seemingly endless list of downsides that come with the coronavirus pandemic — ranging from canceled trips abroad and sunny days spent inside to limited communication with friends and family. But one of the undeniable upsides is that there's simply never been a better time to start your own online business since most people will be working from home for the foreseeable future.
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
With a death rate of one in five, sepsis is a fast-moving medical nightmare. New testing methods might improve your odds of survival if this infection ever hits you.
As summer mosquito season approaches, researchers are warning people with previous exposure to West Nile virus to take extra precautions against Zika. A new study found that animals with antibodies to West Nile in their blood have more dangerous infections with Zika than they would normally.
With the height of the flu season ahead, there are some good reasons to keep a flu vaccination in mind.
On the list of problems with Android, manufacturer tinkering ranks near the top. Slow or nonexistent updates, poor performance, excessive bloatware apps—all of these things can be attributed to manufacturer skins like TouchWiz or Sense, and none of them are issues with unmodified, Vanilla Android devices like the Nexus series.
