Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
Video: .
There are many different applications available on the Android market today, and if you want to download and use a lot of them on your Droid Bionic smartphone, you'll need a great way to organize them. Thankfully, Motorola has provided this guide on creating "app groups" which serve to better categorize your apps into folders.
The Xperia Play is a Sony Ericsson smartphone on Verizon built for gaming on the go. The mobile phone features a slide-out gamepad that you can use to navigate the web and play different gaming apps preloaded on the phone or downloadable from the Android market.
There are a variety of sensors on the market for your digital SLR camera - but which one is the right for you? This tutorial gives you a good run down of each sensor with their strengths and weaknesses so you can easily pick the best one for you.
If your band has gotten to the point where you think there is market for your music on iTunes, well done. You're probably wondering how you actually go about selling your music on iTunes. This video will show you one way to submit your music to iTunes using a service called TuneCore.
Mark Dommen, chef-partner of San Franciscos One Market Restaurant, advises viewers against the wrong approach: Do not use a dull knife, do not carve at the dining table (as much as you might want to), and do not hack at your bird willy-nilly. This video demonstrates all the wrong ways to carve a turkey. Pay attention for advice on the correct way to carve a turkey!
In this tutorial, we learn how to meet women at Whole Foods market. If there is a woman standing alone and drinking a drink from the food area, ask her what is inside of the drink. This can start a conversation of what each of you guys like and what kind of fruits and vegetables you prefer. Make sure to challenge the girl when you are talking to her, so she is intrigued to keep talking to you. Keep up this approach and you can meet several women in Whole Foods within just an hour or two! This...
Forex— what is it? Any investor could tell you a complicated description of what Forex is, but the basics of the FX currency markets is— an over-the-counter financial market for trading currencies. The foreign currency exchange market has no central exchanges like the stock market and little regulatory oversight. With this beginner’s guide, learn the trading basics.
The COVID-19 pandemic has hit everyone hard. With over 36 million American workers filing unemployment claims, finances are at the front of everyone's mind. Understanding your accounts has never been as important.
With shows like "The Mandalorian" and movies like "Frozen 2," Disney+ has quickly become a must-have streaming service. However, with Netflix, Amazon Prime Video, and Hulu, adding another subscription-based service can become expensive — but there are ways to trim down the cost.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.
Stickers are a staple in most messaging apps. Facebook Messenger and Apple Messages, among others, are all compatible with still or animated stickers to personalize your chats. Now, WhatsApp is stepping into the sticker arena with a new update, bringing the popular feature to one of the most used chat apps in the world.
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
