It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Earlier this month, John Oliver spent a segment on Last Week Tonight explaining native advertising, a practice followed by many online media outlets such as BuzzFeed, The New York Times, and VICE, which combines editorial content along with sponsored advertisements.
Forgot the passwords to your email or your other favorite websites? If you typically store your passwords in Internet Explorer (IE9 or other versions) it can be tricky to get your passwords back -- but this tutorial makes it really easy!
MocoSpace is a relatively young social networking site, primarily designed for people who have mobile phones or smartphones. Make sure you can stay connected to all your prospective customers and clients by using the advertising tools and opportunities that MocoSpace offers!
For the indie film maker, Hollywood graphic artist, or anyone who just likes playing around in Adobe Photoshop, this tutorial shows you how to start with a template and use it to create your own custom movie poster. Use it to advertise anything, not just movies!
For those of you that still have to defrost your freezer, either because you have an older one or because the frost-free mechanism does not work as well as advertised, there is something you can do to make the whole thing a little easier in the future. Unfortunately, before you can use this trick, you have to make sure that your freezer is already defrosted. Just remember that, as you are doing this, that it will not be as bad next time you have to do it.
In recent years, unwanted calls have become a top priority for the FCC. In 2016, analysts estimated that US customers received over 2.4 billion robocalls per month. As a result, the FCC has provided carriers new tools to combat this problem.
Stumbling upon a specifically tailored advertisement on your iPhone can be a bit disconcerting. But that's what happens when you let advertisers track your data. Some of you may appreciate more relevant ads in apps, but the rest of you might consider it a straight-up privacy invasion.
Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
The sun-drenched people of Phoenix can now sign up to ride in an automated car, for free, courtesy of Waymo. The Alphabet affiliate announced its "early ride program," which will (hopefully) demonstrate how self-driving cars will fit into people's everyday lives. Highlighting a challenge Nissan CEO Carlos Ghosn has spoken about that faces the driverless industry.
Responding to the rapid emergence of dangerous pathogens around the world, a new initiative to prevent or contain pandemics was announced in Davos, Switzerland, yesterday. If you ever worried that a highly contagious pathogen could take down your community, or the country, this news is for you.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
Selling stuff at the local flea market sounds easy enough, but it isn't anything like having a yard sale. There's a lot more to it that just getting rid of your junk, and the biggest things are being licensed and having a sales tax number. Flea market vendor may not be your first career choice but, like many, you may find it’s a lucrative full-time job or a profitable and fun sideline.
We all love primping products, but what girl doesn't want to save a few bucks when she can? While lots of beauty companies will advertise that they have the best curling iron for you to achieve those Kate Hudson beachy waves, the truth is that you really don't need a curling iron at all. In fact, to get your hair bouncy and curly, all you really need is a flat iron.
This instructional video Nehal Kazim from Site shows you how to make a complete Facebook fan page. Before creating a fan page evaluate the reasons of making a fan page. A fan page lets you connect with your future clients and fans and keeps them updated and gives them a platform to talk about your organization. To create a fan page go to the bottom of any page and click 'Advertising', select pages and click create a page. Select a suitable category and a suitable name make sure to select it c...
Wouldn't it be nice to know how many people actually visited your site each day, and how long they stayed there? Google Analytics is a great, free utility from Google that will tell you just that and so much more. In this clip, the Web Guru will show you how to use this program, generate and install an HTML code onto your site so that you can keep track of your visitors and demographics. This is a fantastic tool for advertising purposes and so you can see which content is working best for you...
Have a WordPress blog? Make some money by adding some advertisements. You can easily do this by using the AdRotate plugin for WordPress. It's super easy to install and even easier to use.
An animated GIF is a great idea for a banner to advertise your website or services. In this tutorial, you will see just how easy it is to make one of these moving objects using Photoshop CS or Adobe ImageReady. Animations draw the eye to your logo much more than an image that is standing still, so if you are looking to get noticed - this is the way to go.
Companies spend millions on advertising every year, wouldn't it be great to get some of that money? Well you can. Adding ads to your personal blogs can really bring in revenue for an at home business, or just for yourself. This video will demonstrate and explain how to make money from your personal blog with ads.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
Next to map data overlays, one of the most often discussed concepts for apps that could propel augmented reality smartglasses into the mainstream is a real-time language translation app.
NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.
Does your iPhone always ring off the hook, with each call nothing more than a robocall, spammer, or scammer? It's not just you. Auto-dialing systems and phone scams are a growing issue that anyone with a phone number is likely experiencing throughout the United States. But Apple has added a super simple way to combat these calls in iOS 13, a feature we recommend everyone turn on.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
Apple's digital health initiative in iOS 12 includes Screen Time, a settings menu that shows you how much time you spend playing games, reading news, and whatever else it is you do. This menu also lets you schedule downtime away from your iPhone, set time limits for your apps, and more. While this is all great, it's hidden inside the Settings app — but there's a faster way to access this data.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
