Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
The Disney Research Lab is using projector-based illumination to paint actors' faces during live performances. You know what that means? Disney just took Halloween to a whole new level.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has "ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train.
Give your ghoulish guests on Halloween a realistic spooky display of a head speaking inside a magic crystal ball. To make this even creepier, the talking head is the ghostly Madame Leota from Walt Disney's Haunted Mansion. To recreate this Halloween decor, you'll need a flatscreen TV, glass bowl, DVD player, a DVD of Leota's incantation, fake snakes, and some fabric.
Learn How to Draw Merida from Disney Pixar's Brave with the best drawing tutorial online. For the full tutorial with step by step & speed control visit: How to draw
This week on the Steampunk Research and Development Podcast, our guest is Joey Marsocci, better known to the world as Dr. Grymm. He's a full-time, professional Steampunk maker, and is the owner and operator of Dr. Grymm Laboratories. He's written several books and has worked as a designer at companies such as Hasbro and Disney. In fact, he worked with Disney to design the 20,000 Leagues Under the Sea attractions for both Paris and Tokyo Disney parks.
Tell your sweetheart he or she has stolen your heart by giving them this adorable two color Valentine's Day heart. Made from white a red paper, it metaphorically symbolizes two parts of a whole coming together.
We know that every pink and red Hallmark card out there tells us that Valentine's Day is about smoochin' it up with your amor and generally cherishing the ones you love, but to be honest, the holiday is also about cherishing your love for candy and sweets.
Here's one way to get your fill of ice cream without the calories. These miniature cupcake charms are adorable and can be used to adorn charm bracelets, necklaces, and earrings.
A strapless dress is a smoldering, make-'em-weak-in-the-knees choice for any glamorous occasion. But getting both a beautiful dress and one that fits you to a tee is rather difficult.
This seashell origami craft is amongst the easiest you will ever fold. Yet just because it's quick and simple to make doesn't mean it's not pretty.
This purple skunk greeting card doubles as a Valentine's Day card and a kid's birthday card. It depicts a smiling purple skunk holding a cute bouquet of flowers, an adorable tableau that will perk up your recipient's day.
Don't worry: You won't be actually handing your classmates and friends a matchbox for Valentine's Day. Instead, this adorable "love bandit" matchbox is just a slide-out box adorned with a raccoon holding a heart.
Valentine's Day is coming up in only a little more than a month (we know, it seems like it was just Christmas a few days ago), so get ready to shower your amor - or amores - with love and candy by crafting this cute candy box.
Is your dog the apple of your eye? Then integrate some doggy decor into your life by crafting this useful and highly cute binder clip. Embellished with an adorable scalloped stamp featuring a teeny blue bone in the center, this binder clip is possibly the chicest we've seen.
"Twas the night before Christmas, and all through the house, not a creature was stirring, not even a mouse." Some mice will be stirring this holiday in your house when you make these adorable Hershey's Kisses candy mice. Bite-sized and really damn cute, don't be surprised if none are there for Santa when he comes swooping down the chimney.
Before you know it, old Saint Nick's reindeer will be tapping on top of your roof and a Salvation Army bell ringer, festooned with a Santa Hat, will be around every corner. That's right, guys and gals, Christmastime is almost at our front door, which means you should get prepared for all the holiday gifting.
This lady sure won't bug you, or anyone who lays eyes on your adorable costume. With just the right about of cuteness and sexiness, this ladybug makeup look makes your skin glow with bright red lips and a flush right at the temples.
Frankly we think that all the Disney princesses are beautiful, though Snow White, the original Disney princess, does have a special place in our hearts. With a voice as sweet as honey, milky white skin, and apple red lips, she is the picture of perfection.
These cute little flowers can make the perfect addition or accessory to a gift, scrapbook or other similar project. Start with a few pieces of designer paper and then follow these instructions to end up with a lovely five petaled paper flower.
In this video, we learn how to create a Disney inspired Christmas card using Cricut. First, you will need to grab a green card stock and the background, then us ea cream colored card stock to place over the top of this so the green just looks like a background. After this, line this with a small black line all the way around. Then, cut out a gift and stick it onto a holiday piece of paper. Wrap a piece of ribbon around this, then add in a holiday sentiment on the side of the paper. Once finis...
No one would ever fear the sight of a vampire if they were this adorable. Part Dracula and part bat, this is a hybrid origami figure that attempts to intimidate but whose penguin-like figure and cuddliness gives him away as a sweetheart.
Want to play "A Whale of a Tale" from Disney's 20,000 Leagues Under the Sea on the ukulele? Learn how with this free video ukulele lesson from Ukulele Mike. Whether you play the ukulele or bass kazoo, there is no better way to improve your chops than by learning to play your favorite songs. Not only is it more fun and much easier than running drills or memorizing a chord book by wrote, it's obviously also a wonderful way to build your repertory of songs. For more information, and to get start...
Want to play "Zip-a-Dee-Doo-Dah" from Walt Disney's Song of the South on the ukulele? Learn how with this free video ukulele lesson from Ukulele Mike. Whether you play the ukulele or bass kazoo, there is no better way to improve your chops than by learning to play your favorite songs. Not only is it more fun and much easier than running drills or memorizing a chord book by wrote, it's obviously also a wonderful way to build your repertory of songs. For more information, and to get started pla...
Want to play Randy Newman's "You've Got a Friend in Me" from Disney/Pixar's Toy Story on your ukulele? Learn how with this free video ukulele lesson from Ukulele Mike, which presents a complete breakdown of the song and its chords. Whether you play the ukulele or bass kazoo, there is no better way to improve your chops than by learning to play your favorite songs. Not only is it more fun and much easier than running drills or memorizing a chord book by wrote, it's obviously also a wonderful w...
In this tutorial, learn how to create an adorable look for summer. This side ponytail is a little bit retro and very funky for the warm weather. Give yourself a modern twist to a retro do with this cute side pony.
Is your dad's favorite pastime taking his boat out from the dock at Marina del Ray and just sailing into the sunset, staying out on the broad ocean for hours at a time? Then he will most definitely dig your gift for him this Father's Day when you create these adorable origami sailboats.
Rabbits are adorable, furry little friends. If you are thinking of buying a rabbit for yourself or your family, have a quick look at this tutorial. In this pet video Marc Morrone will show you the best way to care for rabbits and find out why they make great pets.
In this video, learn how to decorate a cake that looks like a perfect soccer field. This is a great way to celebrate the upcoming World Cup game and includes everything from grass to players to goal posts. This adorable little cake will make an impressive - and delicious - addition to any event!
This plump goldfish requires even less maintenance than the real things, and will look adorable as a conversation piece on your desk or a countertop. Composed of orange origami tissue paper, this fish stands up all on its own despite its rotund belly.
Guinea pigs are adorable. They are cuddlier than mice and easier to control than a dog, and for some families these little guys make the perfect in-between pet. Before you adopt one of these furry friends, check out this tutorial for all the advice you will need to care for it. In this pet video Marc Morrone will show you the best way to care for guinea pigs and find out why they make great pets.
In this video, learn how to style a classy and adorable updo in the style of Natasha Bedingfield. This chic bun is super easy to do and is great for keeping long hair out of your face in the hot summer sun. A cute flower finishes off the style and you are ready to roll! So, follow along and get the look that will work for day, night and anytime in between!
In this clip from Betty Crocker, learn how to make a perfect treat for your child's birthday or class project. This recipe will make deliciously adorable cupcakes shaped like barnyard animals. This is a great way to teach your little ones about animals and farming as well as a fun project to decorate together.
In this video, learn how to take things you find in thrift stores and repurpose them as cool, new items. In this clip, you will learn how to cut up a frumpy old skirt and turn it into an adorable, stylish oversized tote. This is a fun project that costs just a couple of bucks and will become a unique bag you will love for years to come!