Not in the mood for a sappy ending? Well, strap in because "Emotional Response Cinema Technology" lets your own body physiology control the movie music, the special effects, and even the movie ending. A collaboration between BioControl Systems, Filmtrip, and the Sonic Arts Research Center at Queen's University Belfast, the technology was recently showcased at the SXSW film festival in Austin, TX, where the newly minted horror film Unsound interacted with the audience through wires connected to...