Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Apple is known for its dedication to design, attention to detail, and for its apparent belief that its products are half device, half art. If you've ever felt similarly about that latter point, or had a desire to hang your iPhone on the wall, Grid Studio might just have the piece for you.
News: Facebook's Smartglasses Are the New AR Hype, but It's Becoming Clearer That a Metaverse Platform War Is Coming
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
I drop my smartphone a lot. Like an absurd amount of times. Practically multiple times a day. So it's surprising that my iPhone 12 Pro has lasted nine months without a cracked screen yet. Part of that has to do with the late-2020 model's durability, and the other part is thanks to my protective case.
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
News: Facebook Finally Opens Oculus Quest Passthrough Feature to Developers, Making the VR Device an AR Playground
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic.
News: BMW Releases Art Car Series of Famed Artists, Including Jeff Koons and Andy Warhol, in Augmented Reality
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
The legal battle between Epic Games and augmented reality startup Nreal isn't cooling off anytime soon.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable.
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Due to the apparent lackluster adoption of its Explorer Edition, it can be easy to forget that Google Glass still exists as an enterprise product.
When you're a writer with work published across various online platforms, building a portfolio of your work can be pretty time-consuming. That's where Authory comes in.
News: This Is How You Can Join LeBron James & Warner Bros. Space Jam Cartoon Characters in Augmented Reality
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own.
In the early days of the internet, if something was there and not password protected, you could see it. In the process of becoming the indispensable work and entertainment resource that it is, the internet also grew the same borders that countries have while also getting less safe for the people using it. If you want to watch something, you have to hope it was available in your country. If you want to keep your information safe, you have to take some extra steps to make sure that happens. The...
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
Some tried to call it a brief cryptocurrency-fueled fad, but it looks like NFTs are here to stay. Now, one of the biggest sneaker companies on the planet, Japan's Asics, is getting into the game with its own set of NFTs, and there's a virtual object component included.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
Your privacy is important, especially online. Almost anywhere you go on the internet, you leave a trail of data that companies can use without your permission. VPNs are the easiest way to keep your browsing private and your information safe. Ivacy VPN is one such service, and it's one of the best deals you can get on a VPN because it will cover 5 of your devices for a lifetime, and this is a two-account bundle, so you'll be able to cover 10 total devices for $49.99.
The ability to stay connected online regardless of your environment is incredibly valuable. Being able to access the internet during a blackout, check your messages while camping, or get in contact with emergency services while you're out in the middle of nowhere can be the difference between a brief inconvenience and prolonged suffering. The DuoTurbo 4G LTE Mobile Hotspot with Complimentary 9 GB Data can give you that easy, constant connectivity, and right now it's on sale for $152.99 — 10% ...
Apple released the iOS 14.7 RC (release candidate) today, Tuesday, July 13. The new update — and likely official 14.7 release — includes support for Apple's new MagSafe Battery Pack, adds two Apple Card Family options to combine credit limits and share one co-owned account, among other new features and changes.
News: Rokid's New Smartglasses Mirror Content from Smartphones, Desktops, & Consoles to Virtual Screens
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
News: Camera IQ Gives Cosmetics Brands the Power to Push Virtual Try-on Effects to Snapchat, Facebook, & Instagram
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
News: Virgin Galactic App Uses Augmented Reality to Let You Sample Space Tourism with Richard Branson
Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space.
In the dark, even the lowest brightness option on the iPhone can still feel a thousand burning suns. No matter whether you're in bed or at the movie theater, you don't want to create a distraction with your smartphone. That's why you might want a brightness that isn't readily available on your device — but luckily, there may be a way to go lower than the lowest brightness.
Whether you're using your phone's map to navigate or entrusting your passenger with the responsibilities of the mobile DJ, your phone needs a secure place in your car. And if it could charge while it's there, that's great too. The Naztech Smart Grip Wireless Charging Car Mount is exactly what you're looking for if you need a place to keep your phone secure, charging, and able to be used when it's safe to do so. Right now, this adjustable phone mount is on sale for $39.99, an 11% discount.
Market Reality: Facebook & Harry Potter AR, MLB AR App, Doritos AR Ads, NFT Holographic Future, & Google Meet AR Filters
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
It's nearly impossible to comfortably lay down on your bed or couch with headphones on. Sure, you can position yourself so that your headphones don't touch anything, but that usually means facing up at the ceiling, which is a huge no if you're watching something on Netflix or listening to music on your side.
The 2021 season of Major League Baseball (MLB) is in full swing, and now that vaccines are widespread in the US, major baseball stadiums are allowing fans back in at full capacity.
Apple released the fifth iOS 14.7 betas to developers and public testers today, Thursday, July 8. The update appears to be minor, adding new splash screens when opening Reminders and Podcasts for the first time.
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.